On foreign aesthetic problems in the construction of foreign trade websites

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At present, more than 65% of the world's buyers are using the Internet to find suppliers, through the traditional exhibitions, magazines, trade fairs to find buyers the proportion is declining. For a foreign trade industry, the importance of foreign trade sites in the Internet today can be imagined. The value of foreign trade sites, in foreign countries, only valuable sites they will visit, in their eyes, access time is money. In this way, the biggest problem will come out, how to get more foreign friends to visit.

Through the investigation and analysis of 500 domestic foreign trade enterprises, about 93% of the foreign trade companies have their own corporate websites. According to the survey of 1000 customers in Europe and America, 80% of customers show that they do not understand the official website of Chinese enterprises, and they do not conform to the aesthetic habits of foreigners. Technology Foreign Trade Web designer with many years of overseas background Rita pointed out the current domestic foreign trade website design defects and foreign people on the corporate web site Aesthetic standards:

1. The page uses the color single-minded, neat, the tonal outstanding

In the Foreign web page color, taboo is: Do not use all colors, try to control within three colors, highlighting the company color, pay attention to the style color. Background and the comparison of the previous text as much as possible, (do not use the pattern of complex patterns as a background) in order to highlight the main text content. Most websites of domestic enterprises like to use the Flash animation show, do not attach importance to practicality. Foreign people have a preference for dominant tones (grey, dark blue, etc.):

2. Homepage content prominent, enterprise theme at a glance

Homepage as the most core of foreign trade Web page, directly affect the follow-up to the customer browsing. In the domestic construction, the enterprise website content has two questions, a: two most customers in the homepage design, enters the possible enrichment full content (in order to conform to the search engine content for Wang's idea), the slow enterprise website looks like is the training website and the information portal site. B: Some of the company's home page of the module: about us, product recommendations, the company news. In foreign websites, the content of the home page is generally relatively concise, the content highlights the theme of the Enterprise General Excellent module is: Service content, enterprise advantages, technical capabilities.

3. Some details dot the problem

Details of the embellishment can often play the role of the finishing touches, such as domestic website construction in the online QQ customer service, voice navigation. Foreign this piece with the domestic enterprise website construction is often different, foreign people pay more attention to is the email feedback, and the necessary social networking sites such as Facebook links.

In the page design, the domestic level of the designer is not worse than the foreign, just in the thinking and habits of differences, this is not a determinant, you can through the foreign website to enjoy and learn. For those who want to do foreign trade website of ordinary customers can choose a good foreign Trade website Network company, and then give their favorite foreign website style and target site, to the network companies to make foreigners like the corporate website, improve the site's customer conversion rate. Pressing the language level of limited deficiencies welcome to discuss, this article from the focus on Foreign trade website Construction Www.turiy.com Technology (the first) Webmaster nets reproduced please specify