On how to find a target customer on Weibo

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Sina Weibo has 50 million audiences, although they are the same as water droplets in the ocean, but everyone who speaks on Weibo leaves a mark that can be recorded. There are a lot of tools on the microblogging platform, and there will be more new tools, and depending on these tools, you'll find them.

1. Use the search tools on Weibo to find customers. A very interesting feature on the Boping platform is that there are a lot of friends talking about your company, talk about your products and services, talk about your peers, talk about topics related to your industry, these broken words are embedded in too many keywords, through such keywords, you can find each other. You can search the microblogging platform search box for such a series of keywords, such as your product keywords, your industry keywords, your focus on the region's keywords, your focus on the market key words, your company's keywords, your brand keywords, your business leaders keywords, and industry opinion leaders related keywords, Related topics such as keywords. After the search, there will be discussions, and they are likely to be the customers you care about.

2. Use the letters tools on Weibo to discover customers. Some users are not willing to expose their privacy on public occasions because of the specificity of their products. At this time, letters became a good tool for discovering these special groups. For example, the company uses a replacement to help the hair-loss person regain image and self-confidence, but many of its users are unwilling to let people know that they are hair loss in public. Sina's letters tool is one kind and the user non-public interaction way, effectively protects the customer's privacy. Black Diane said that they found customers on Weibo, all through the letters way, letters has become a very important and customer communication tool.

3. Find a large number of target customers through the group. On Sina Weibo, you can build groups of your own, or you can join groups that have already been assembled. There are a number of groups with obvious product associations, regional associations, and gender associations that create excellent conditions for some businesses to easily contact their target customers.

4. The voting function on Weibo is also a tool that many companies use to find customers. For example, a certain warm baby in some prize-winning activities, cleverly set up a number of users can distinguish the special problems, and then use the voting function for customer classification.

5. Use a variety of social hot topics to attract customers. Social media has a remarkable characteristic, the communication between people is the content exchange, this kind of content if is the common concern, will rise for the topic discussion. Smart companies will hold various topics to discuss and identify potential customers from participants. If the company chooses a hot topic that is connected to a hot topic on Sina Weibo, the topic will be broad and easy to categorize. For example, is it better to talk about "being single or not single" on Valentine's Day? No matter where you stand, you will be a single, or a potential customer for a product that is not single.

6. Use holiday topics to find customers. Many holiday topics are natural and certain products are related, such as the type of men's business micro-Bo in Labour Labor festival, Father's Day organizes and plans topic discussions to allow more male audiences to experience their products, as well as the microblogging network of love still flowers, in the mother's day to plan the activities of the blessing language, the delivery of flowers for the mother's activities, have attracted many fans to participate in , experience the charm of flowers to convey feelings.

7. Plan various creative activities to gather fans. For Enterprise Weibo, it is necessary to constantly create creative topics and activities in order to continuously attract more fans to participate. This kind of creative activity requires a team to constantly collide, through brainstorming to produce. Durian Dragon first in Taobao forum to organize fans to Bali to travel, also transferred to Sina Weibo fans live on the Bali daily activities, began to send 100 scarf bear to the audience on Weibo, and then tailor-made a 2-meter-high teddy bear, attracted thousands of fans to participate in the event.

Now Sina Micro Boping platform, has provided many convenient tools for the fan interaction, such as search, group, letters, attention, voting, comment, forwarding, video, audio, activity, collection, label, topic, etc., there are more than 3,500 kinds of convenient for everyone to play Micro bo application tools. Familiarize yourself with these tools and make good use of them, which will help you find your audience.

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