On the characteristics of soft paper and how to learn how to write soft paper

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Many friends do not understand what is meant by "soft wen". You can understand it as a soft ad, similar to the film, the soft ads in the sketch, like last year's Spring Festival gala in Zhao Benshan implanted in the "National Cellar" ads. It is for the most straightforward advertising, the article has plot, story, or humorous, or emotional rich. It will mention some of the advertising content, but hidden, advertising does not taste heavy. It makes people think it's a story, not an ad.

At any time in the dotcom boom, people's sources of information were not limited to television, radio and newspapers. The internet has come from behind to occupy a pivotal position. But the obvious advertisement article faces various risks, deletes the post, deletes the ID. More important is, a good humorous, emotional rich soft, may be reproduced on thousands of times, can be more effective to achieve the role of promotion, which is not comparable to the advantages of ordinary advertising.

Of course you can also use it as a hype, but the effect is obvious. There are a lot of soft text and a gun and red marketing case, here are not one by one cases.

Soft article Another big advantage is the cost is low, even without cost, this to TV advertising hundreds of tens of millions of thousands of marketing costs, is undoubtedly the winning weapon of small cost enterprises, but also greatly stimulated the nerves of the business. followed by the birth of a soft paper pushing hands and so on industries, conservative estimates of the current soft paper pushing hands at least millions of.

At present, the soft paper is mainly divided into 2 kinds, one is with specific promotional products, links, pictures and so on, the purpose is to make readers resonate through the soft text, the product or business interests, thereby increasing the number of visits to the site, or directly improve product sales. The other is not with specific promotional products, but to write products, industry-related articles, the general requirements of the article contains keywords, density can not be too high or too low, generally 3-5 times advisable. The goal is to optimize the SEO, improve the site in the search engine rankings, thereby increasing the number of Web site visits or increase product sales. In short, no matter what type of soft text, the ultimate goal is to improve access.

How to write a good soft article? The two soft articles mentioned above are relatively easy to write without specific promotion products, this article also does not do too much analysis, mainly said with the specific promotion of the product of the soft writing. Soft text generally on the number of words is not very high, usually around 300-500 words, space is very short, but the content requirements higher. First of all, you have to choose a theme, can be experience sharing class, can also be a story class, can be funny, can be sensational, can also be inspirational. In short, the beginning of a lot of, but the smell of advertising can not be very strong, product links or the number of names can not be too many, otherwise easy to cause resentment.

The article can not be a chronological-style, so that the sense of advertising a strong purpose, the plot is stronger, to let the reader feel the main purpose of the article is to describe an interesting thing or experience sharing, and then will notice the content of your promotion. Soft text mainly to the original, you can learn from, but you can not learn from the content, but inspiration or subject matter, of course, some of the more professional products or relatively biased door products can be used for reference, for example, there are some soft writing methods called "Rewrite method", the specific method is to find a piece of article, will be rewritten, Describe the same meaning in different ways.

The internet era brings us not only rich information, but also bring countless opportunities, the popularity of soft Wen is the inevitable outcome of the internet era. How to grasp? This article A5 first, reproduced retained author link to prevent radiation maternity http://ffs.yaohou.net/, thank you for your cooperation.