On the details of different search engines

The search engine is the essential function of the website for "The convenience of the user using the website", and it is also "an effective tool to study the user behavior of the website". Efficient site search allows users to quickly and accurately find the target information, so as to more effectively promote the sale of products/services, and through the site visitor search behavior in-depth analysis of the further development of more effective network marketing strategy is of great value.

1, from the Network marketing environment, search engine marketing environment development for the promotion of network marketing plays a pivotal role

2, from the effect of marketing to see, many companies can use Network marketing is the use of search engine marketing

3, on the search engine marketing itself, he does not represent network marketing, he is only in the network marketing concept of network promotion has important significance

In a website SEO process, it is best to take into account the habits of most search engines. But in some competitive keyword seo, targeted SEO behavior is also very meaningful. So it is necessary to study and analyze the differences between different search engines. Here we have a description of the difference between Baidu and Google,yahoo. Baidu is the largest market share of Chinese users, but Baidu's price rankings, so that most SEO do not pay attention to Baidu SEO, I think we are the same.

Google is the focus of SEO efforts, and Yahoo recently for some time is unknown, because of Yahoo and Google similarity is relatively high, so googleseoer like Yahoo, also than like Baidu more. The difference between Google and Yahoo is that Google focuses on semantic analysis and links, and Yahoo pays attention to title and external links. Google and Yahoo update quickly, the spider is very hard-working, as long as the page itself to optimize the good, you can get a good position in Yahoo, and these page optimization is their own control, so that Yahoo optimization than Google optimization is easier, the use of shorter time.

Especially for hot keywords, the difference between the two is very obvious. From another point of view, the people who can optimize Google is not necessarily the level of how high, may be just on hand there are more linked resources can be used, if the service is over, the link to your point of withdrawal, your ranking will fall. But you can optimize the Yahoo, that your Web page optimization itself is good, your ranking base is solid, your optimization work done in place, very cow, very good very strong.

Special emphasis on Google's strong semantic analysis capabilities, many people say that search engines do not understand semantics, this is actually wrong. We do the connection, the key words in a harmonious organization into a statement, and then the keyword Connection optimization, this effect is much higher than the effect of a single word you do. Google search "SEO primer", the result you will find "SEO basis" of the page, these pages for "SEO basis" made a good optimization, but did not appear a "getting started." It can be seen that Google regards "getting Started" and "basics" as very close to the word.

Google's PR and Baidu's hyper-chain analysis:

This is a lot of analysis on the web, and the two most important sentences are:

"Hyper-chain analysis is about the relevance of files to search keywords." Li's approach is to consider the key words in the reverse link, in addition to the file's own reference to the keyword. ”

"In Google's patent application, it is clear that even after considering the link to the file and link anchor text, the search engine has important problems to solve, that is, the links from different files have different weights." ”

I personally summed up, in terms of keyword analysis, all the search for the label has been analyzed, but Yahoo's share of the larger, Google will also analyze the semantic and reverse link quality and relevance. Baidu's so-called Chinese word segmentation algorithm is only the logical analysis of Chinese words is relatively strong, semantic analysis is not how. The three major search engines only Google on the META tag or some value, description in the keyword is still highlighted, Google to the so-called standard site more value.