On the eight problems of local shopping websites

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With the rapid development of E-commerce, some local shopping sites have slowly arisen. Like the local supermarket mall, local clothing sites, local native products, etc. Since we call it the local shopping site, its sales range is also targeted at a certain place, such as a city, or a county. The local mall website does get more and more hot and really realizes the O2O mode. But a lot of shopping malls are common problems.

This morning, I have logged into the Pizhou of several shopping sites, including Pizhou Treasure NET, Pizhou Pro-People mall, Pizhou Tesco network, Pizhou le Orange Tesco four Pizhou local shopping sites. I login to the site after the shopping products have tried, found that these four shopping sites do not have a complete, there are problems. The following Shaolianhu blog one by one to analyze.

First question: The sales range is ambiguous

Since your shopping site is for Pizhou, that is to say, your shopping site is selling goods sold to Pizhou people, other places do not sell. Some websites do, only for Pizhou. However, there is a website to fill in the address, the country provinces, cities have. I also understand that, since it is selling goods, sold to who all the same, so that more customers. But this is not professional, but also very troublesome, let people a province, a city to find their own address.

There is a mall for the sales scope is very clear, they only to the Pizhou area customers to provide door-to-door service. Even Pizhou's township shopping is not good. Their sales range is also written clearly, in detail to which community, which village. Do not sell in the range of sales. Such a good service a small range, do the professional, do a better job than do the country's strong. Therefore, we do not think that a wide range of sales of customers more. It would be nice if you could serve a community well.

Second question: Shopping steps and methods are too complicated

I have been playing online for four years, no matter how complicated your shopping site is, I can fix it. Shopping is easy for people who often buy online. But we'll go shopping again. Your shopping site can not be too troublesome ah, but also fill in the local information, but also fill out merchandise information, I do not remember what is, anyway, is a big page, finally finished, I submit an order, unexpectedly, I have to shut down. Who has the patience to go shopping.

I have done a lot of shopping mall class site, as long as registered, directly click to buy Alipay input account, the password can be successful shopping. and login Alipay can find the other party's local information and contact methods, but they still have to fill so much information, too troublesome. Now people want to be simpler, not everyone has that much time.

Third question, the website pays the question

Since it is shopping, you must pay the money. However, this money you ask the customer how to give you? There is a Web site is paid with net silver, there is a website to recharge in the background, there is a website is door-to-door payment. Without a complete, do you ever think about how users want to pay for money.

No matter what your shopping site, Alipay is a must. Because the largest e-commerce platform in China, Taobao uses the most. And as long as often shopping almost all have Alipay, but also some people say that the net used more. Yes, but a few. Alipay is the most convenient.

And the site is the best way to pay a full number, you can have net silver, Tenpay and Alipay, or Cod. There is a website that is on-delivery payment and there is no online payment function on the Internet at all. We are doing business, money can take Ma first, compared to get more assured. Do not think that the service is good, money is not a problem. Money is the most important.

Fourth question, website online customer service problem

Pizhou of these four shopping sites Shaolianhu found that there is no online customer service software, although there are contact telephone and QQ, but customers have to spend time to find. For example, a customer to see a good product, want to consult some of the details of the product, but how to find your contact? If he has a tight schedule, he does not want to look at it at a glance.

Some websites just have phone calls, do you think customers buy something still have to call you? Some websites have QQ, do you think the customer will add your QQ to consult you again? Modern people to tell the truth is really lazy, want to consult you some questions, I wish to directly can talk to you, but also add your QQ more trouble ah.

Everybody's shopping website I looked, did very good indeed. Do with the same as Taobao mall atmosphere. However, our website is different from Taobao, it is for the whole country. Our site is aimed at Pizhou, we need to make their own characteristics, do their own services. Online QQ customer Service software is the best to have. And the customer service software production is very simple, get a QQ, get a flourishing, you can also call and micro-letter two-dimensional code to add. As long as you can make it easy for users to contact you OK.

Fifth question, the website function is incomplete

I logged on to a Web site and found that only the button to add a shopping cart, no online Alipay button, only to join the shopping cart will appear online payment of the page. If a product has a purchase, another button to add to the cart is very complete.

I saw another mall click on the merchandise unexpectedly find the purchase button, but also appeared garbled. The website has the function of sharing, also can't see the icon, I will give it off directly. Since it is to do the local shopping site, the function of the site must be complete, there can be no errors, this feature appears who is still shopping on the site. Therefore, the website function is not complete must not on-line, does not waste the customer time.

Sixth question, the website product is too full

Some people will say, the website product is too all bad? Just like Taobao Mall, what products have, eat, drink, play, music, everything has. But others are Taobao, you can't compare them. The site is too full to take a lot of time, and fewer people are not necessarily busy. It is better to do less products, more professional.

Some time ago I saw Pizhou a netizen said a word, if do Pizhou local shopping website do what good? Some people say, how to make fruit? Local shopping sites most clothes, food, live, line, everything. But the fruit, no. If you specialize in a fruit shopping site, the Lord do Pizhou area door-to-door service. All kinds of fruit are there, but also very fresh, there is a physical shop better. Also do can do aquatic products, vegetables are good. If you are less, you must do what you are capable of.

Seventh problem, the lack of web technology

Search Pizhou shopping site, can search on the two, other sites Baidu can not search. This is a big problem, now a lot of people are accustomed to use search engines to find some related sites, if not even your website name Baidu can not find, not to mention your site shopping things.

If you understand the site technology, SEO optimization, website maintenance, promote all understand some words, for the development of the website is very advantageous. The key is that a lot of people's websites are looking for network companies to do. Site to do a good job, all rely on their own groping. Because the network company only is responsible for you to do the website, the website operation only depends on their own. Therefore, want to do the website local shopping website, the website technology Best is understands some. It is not good to develop without understanding.

Eighth question, website development difficulty

I do not know what their development of these websites, I just think that the local shopping site now is not good development. Whatever it takes is a time. For example, local supermarket site, now people are accustomed to the supermarket shopping, but also very convenient, all as play, to buy it back. And now there are more convenience stores in supermarkets. Only those who are very lazy, or who are not willing to go out, will choose an online supermarket or a person who is in a hurry.

If it is the local clothing, specialty class website. Taobao on the clothing all over the country have, a small Pizhou clothes again good-looking, can have the country's good-looking, cheap? The specialty Taobao also has. As long as the internet shopping, we will generally choose Taobao. And now The Courier is also very convenient, farther away from the place, a few days to.

Local shopping site development is not so easy, want to do a good job on the local site 8.1 must be resolved. and must do some of their own characteristics, their own services. Now is not the pure product of the era, the goods are there, why do you have to buy it? All this needs to be considered. Finally, Pizhou company also hope to do local shopping site friends can do a good job of the site. In the future, the world of local shopping websites must belong to you. The time will not be too long. Just be patient and stick to it.

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