On the excellent SMO platform of Renren

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(i) High user penetration

Now more people are keen on "micro-blog marketing", seems to forget the largest SNS Renren, in fact, Renren is also an excellent SMO platform, and everyone online SMO competitiveness is far less than micro-BO micro-letter platform. Today we will talk about Renren and SMO.

In fact, since I graduated from high school has not played Renren, but recently because of the search for SMO, I went back to experience Renren. Spend some time every day on the internet, for everyone on the Internet any hot elements or topics I am more concerned about. I would like to say that Renren compared to QQ space, Renren users have a certain consumption capacity (most college students, economically more independent than primary and secondary students). The most important thing is that Renren is far more than happy net and other domestic SNS community.

We can refer to the figure below, and the reference rate of Renren far exceeds that of second place.

(ii) Rejuvenation of the user

Compared to Weibo, Renren's users are more youthful, with no working student groups, more free time, great communication power, and many of the elements that are popular on the internet are spread away by this crowd.

The figure below is a comparison between Renren and Facebook's user age structure, which shows that Renren is more of a young blood.

I have to say that at this stage it is already the best time to do SMO. As long as the investment is very small, you can reap very large attention. Let me cite a case:

These days Renren and other mainstream social platforms popular a "neck nothing just in selling Meng" head style, that is, all kinds of well-known recognition, well-known characters to make a unified neck twist to the side of the look.

Is such a simple idea, so many young people are very love. He caught the young man, Love Meng, love to follow, love funny aesthetic taste. Through the dissemination of a huge social platform to spread quickly, to tell the truth, to draw these characters in the technology is very simple, completely through the simple idea of the original image to give the simple beauty of the people feel very cute. With social platforms, it has gained a great deal of attention.

So from this case, it can be seen that the SMO is completely different from the traditional marketing. SMO can get the most attention at a very small cost. In contrast to traditional marketing, SMO should focus more on ideas, ideas, and youth.

(c) The owners of small competition

The previous article said, everyone online marketing account is much smaller than micro-Bo and micro-letter. Now Weibo, everywhere can appear marketing accounts and content of the account, and everyone online although there are, but a lot less.

Relying on the author's experience, stationmaster can through Renren's "public homepage" or "Everybody Station" carries on the construction operation. I recommend everyone "public homepage". As long as your content is interesting, it can easily get a lot of attention. And the spread of power is also very large, in fact, the spread of Renren is no less than Weibo. Good content is quickly gaining popularity through the user's "sharing". And the same content if put on micro-blogging will not necessarily be so hot.

Webmaster Friends do SMO should be in each platform to try to make every platform to achieve the ultimate, each platform is an excellent resource. One of the hundreds of millions of users of the network is a rare excellent resources.

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