On the keyword hierarchy in website optimization rankings

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To advance the matter, prerequisite. In the website optimization ranking process, mastered the correct optimization method, understand the accurate optimization information you can go out of the promotion of misunderstanding, can fundamentally solve the problem of site rankings, do not have to be in the rankings for the site and tangled, be tired of asking. How to really do a good job ranking? The first step is to understand the hierarchical division of keywords in the optimization rankings.

Before the author Xiao Dan talked about the site ranking cycle problem, and the ranking of the keywords for the keyword is every seoer special value. Generally speaking, any keyword is likely to wait for the search engine home page, and its difference is in their time cycle. Usually we will not be able to optimize the keywords to blame the search engine's harsh, but in fact we do not understand the nature of SEO. When we see the algorithm changes we will have a headache, and then based on the algorithm to guess, but there is no theory to give a guess of the support, completely by Monte. This site optimization method for any seoer is dangerous, only when we really mastered the SEO can have the mystery lies.

To get to the chase, what we want to analyze today is the hierarchical system of website keywords. First of all, we can clearly understand that the search engine to participate in the ranking of the site is one of the pages rather than the overall site. Among them, we will be the homepage of the website as the entry point of the whole website, with it to drive the ranking of the website keyword. Then the author Xiao Dan talked about the advantage of the ranking strategy, but in the identification of keyword grade, we mainly based on data or positioning in a keyword number on the home page.

The length of the keyword ranking cycle varies from grade to level. Even if the search engine does not have clear data to point out the keyword classification, but we will translate it into: Unpopular keywords, general keywords and popular keywords three levels. According to the industry, the different levels of the keyword evaluation criteria are also different, but overall or according to the index, search related data, number of bids, search engine homepage occupy number and so on to divide. At the same time, the author D.J. also point out that many people think that the more competitive bidding group, the more the heat of the word, this is wrong. The input-output marginal cost of the industry is different, the bidding can only be as a comparative value and can not directly judge the heat of a keyword. Or we step back, bidding and SEO promotion of different reference systems under the data is not comparable.

According to the current technical situation, the popular keyword ranking period of 1-4 weeks, the General keyword ranking period of 4-8 weeks, the top keyword ranking period of 8-12 weeks, of course, this data is for an SEO optimization team. Many small enterprises are generally individual seoer, then in the Hot keyword when the ranking cycle will be relatively long, but the unpopular keyword is more stable, especially for the new station.

Search engine on the new station has a special weighting, then the early optimization of the unpopular keywords will have a certain effect and decentralization, this is the search engine to the new station of the encouragement policy. Of course, we also want to seize this period of time, so that the site quickly over, prompting the unpopular keyword rankings. This can be related to the general word earlier or hot keyword, easy to upgrade the site conversion rate earlier.

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