Online clothing sales soar should catch three elements

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Starting from E-commerce books, music, software and consumer electronics has been the main body of e-commerce transactions, and clothing site is currently the fastest growing part of the reason there will be such a trend of soaring, but also thanks to the perfect shopping tools, more flexible delivery and return channels, Consumers are more convinced that from online shopping can get what they want, of course, want to achieve these effects also need to have a real grasp of consumer psychology marketing methods.

1, Countdown shopping, flash sales

The phenomenon of flash sales created an exciting good deal in the costume class, when you see that non-stop countdown clock, has been wandering in the tangle of buying determination will be decided in a short time, countdown shopping for the product to provide a limited number of sales environment, so that users have a "crisis" awareness, if in due to and suspicion for some time, This product will be bought away by others, such sales are more popular among women, they will be the first time waiting for the sale of products to start, and then buy, of course, such sales will certainly have a big discount, such as up to 50% discount.

The perfect day from here, all the products have been placed on the shelves, only waiting for the long life of the shop, sales are about to begin, filled with waiting consumers are trying to find what they need, ready to big shot.

2, enjoy the brand, the pursuit of luxury

The image is for the designer's clothing website, specially sells the designer's clothing. Here is the luxury clothing website, although here the clothing does not have the discount, all is the full price, but because of the brand difference, the people reason uses the expensive to obtain one to be able to enhance own identity the clothing. Catering to adolescent girls and young women's buying mentality, registered members sell items via email to receive a successful signal of purchase.

3, seize every new member

Relevant data prove that male online purchase of a relatively small proportion, they only like to do some electrical business product research, to see the electricity market price of products, quality assurance has been after-sales service and so on, and then to purchase physical retail stores, but with the gradual deepening of the electrical business, male consumers are more and more, and to 14% Speed is increasing, the rate of increase has surpassed the growth rate of women, this is another consumer group on the electricity business site to join.

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