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With the development of the society, the Internet industry gradually matured, the website became an indispensable tool for the company's enterprises. What is a Web site? Simply speaking, the page that can buy a product to display on the internet is called a website. There is a site must have space, there is room for the server, there is a server has the necessary room. Built the room, how to buy to let the room reflect the value of it? To this point, I put forward the author title of the 1+1=3 room operation strategy.
What is 1+1=3 engine room operation strategy?
1+1 Machine room Operation strategy = online + offline, readers will think that the author said these people know all understand, but how can the real 1+1 is not equal to 2 but equal to 3?
First of all, I think: "What direction do you want to do business?" How to make some plans according to the local market research? According to the direction of the company to conduct market and online inspection, to understand whether such markets can do, make long-term plans. For example: "I want to build a computer room in Anhui project, then you need to know what you want to engage in this project, the current number of home?" is the telecommunications room or the Unicom room? Survey results: Hefei has 4 room two Netcom two telecom, tongling a netcom, Bengbu, a telecommunications, Wuhu has a telecommunications, HUAIBEI has a telecommunications, chuzhou a telecommunications, other areas of the computer room is not open. Make a comprehensive plan for the market direction of the computer room.
It is not easy to run a computer room when the plan is well established.
Old method:
Generally we are under the line of promotion, call or worship. Give you a page of phone, you keep playing, but now the boss of the phone sales are tired of dying. You can also go to worship, the result of worship? Without an appointment, you won't be able to get to the first level, even if you bypass the front desk, you may not see the boss.
Online is also QQ Group, IDC Forum. What can this bring? To tell the truth, into the QQ group of 99% are sales staff, it does not play a decisive role. The IDC forum also is sends some advertisement, the more tragic is they every day sends the advertisement all is same, lets Baidu how to collect? Say a little bit about sinking, will you find out? It is conceivable that these can not bring the desired effect to the room. How do you achieve the initial expectations?
New scheme: Online + offline
Online we take not only QQ group and the promotion of the Forum, more importantly, our company's website, the company's website traffic is very important, through a variety of computer room related keywords to attract more customers, here is to say that the company's website optimization should be valued, site optimization is not enough, how to retain these customer information? I now introduce the next one can retain customer information tools Enterprise QQ.
Enterprise QQ is a very good online business consulting chat tool, Enterprise QQ can accommodate 250,000 of customers. Can be active mass information marketing, the most important enterprise QQ can be recorded consulted the company's website of all users. Let's not think about it, what does such a tool bring to you? So we have one more road to our desired effect.
Line up call or worship we do as usual, but we have to learn to call and worship all fine. In addition to the telephone and worship, the author here for the offline recommendation is China's first set of positioning management, customer management, the whole business management in one of the refined management platform Xtoolscrm. Using this software, the sales staff in charge of the computer room line can keep track of customer information at any time. Company management personnel can travel personnel attendance management, action trajectory view, expense reimbursement assessment. Computer room inventory management and business personnel, customer information, product information, sales process, work results of a full range of management, to achieve internal overall control of the enterprise. Such a strong remote collaboration, improve the team's ability to cooperate, performance, efficiency soared rapidly.
The perfect combination of line and line, not only can realize the expected effect of the operation of the computer room, but also can unify the enterprise image with the Enterprise QQ. The right approach can bring in more returns, the same 1+1, but the result is really one equals 2, one equals 3 or 4, equals 5 ...
Article from: www.idcvendor.com