Optimization analysis of URL in SEO

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The path of each page includes the name of the domain name, directory name and file, URL is the directory structure of the site directly presented to the search engine, URL optimization in the process of SEO is also a very important part. So, let's talk about optimizing the URL in SEO optimization analysis.

The relationship between domain name and key words

Whether the domain name contains keywords has no effect on the weight of the site. But for the different nature of domain names and domain name registration time, the weight is different. such as. gov,. org and other government non-profit organizations, the domain name weights should be a little bit; When we choose the domain name, we should consider whether the domain name is easy to remember, whether it is consistent with the theme of the website and should not buy the domain name directly.

Second, the choice of the URL dynamic or static

Web site with static page or dynamic page, this is the first choice to build the site. A lot of SEO preacher will tell us: to choose static, because of search engine index, included page is helpful. It turns out that using a dynamic URL or static URL must be based on the actual situation of the site to determine. The URL of a dynamic page will not be worse than static, but more aspects than static more advantages, such as the page's response speed and the impact on the server. Search engine on dynamic URL can also be very good recognition, crawl. If a dynamic URL contains many complex parameters, you can consider generating static. Now more popular pseudo static, if you can through pseudo static to achieve the site, this is a better compromise of the scheme.

Third, the URL of the canonical naming

URLs are best represented by unified ASCII; better expression of directory structure \ theme \ date \ number, which is good for search engine 8206.html "> real-time update; similar to searching for recent time information or overdue consulting. But it is best not to use Chinese characters, the current URL with keywords to the site ranking has no effect, and Baidu UTF-8 can not be very good recognition, will appear garbled phenomenon.

Iv. Link Specification for URLs

For the entire site, the relationship between the keyword and URL is one-to-one and many-to-many relationship, each to optimize the keyword corresponding to the URL is unique, multiple keywords can correspond to the same URL.

http://www.xxxx.com/

Http://www.xxxx.com/default.asp

Http://blog.xxxx.com/default.asp

The three links in the figure above are accessed by the same content page, we have to select one of them, the weight of all the inner chain, outside the chain to focus on a URL. (This article source: Searches a search the blog http://www.soesou.com/article.asp?id=239)