Optimization of website structure and allocation of page weight

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The most important problems to be solved in the optimization of website structure include the allocation of the weight of the page. In the ideal situation, the classical tree structure should be a better link and weight distribution mode. But each site has its own IDE special problems need to be resolved, there is no suitable for all the site structure optimization tips, so the specific problems must be specific analysis.

First, the main home in general, the home page to obtain the most of the internal and external links, the highest weight. The first page links to the first level page, the weight of these pages after the first. Most sites have multiple layers of classification, the weight of a drop, but the lowest is the most Total product page.

Some key pages, such as those for a particular holiday or promotional event. These pages are arranged in a classic tree structure, home is usually very far from the weight is not too high, to these sites to get a higher weight, the simplest way is directly on the home page with a few key pages of the connection, or even in the sidebar recommended, promotional parts plus the whole station link.

Second, non-essential pages each site has some in the function and user experience is necessary, in the SEO perspective unnecessary pages, such as privacy policy, User landing page, user registration page, contact us, etc. from the user point of view, these pages are necessary features or help improve the credibility of the site. However, the acquisition engine can not register, nor landing, the general site will not want to optimize the keywords, these pages are not necessary and will not be able to get any rankings. SEO personnel should be familiar with the site, as far as possible to reduce non-essential pages.

Third, more than a large number of pages of business or information within the site may have a product list, out of the "first and Next" site may list 5-10 links, you can simply calculate if this category has 1000 products, each page lists 20, you need 50 pages. So if you follow the traditional page-flipping navigation, the products listed in the rear may have to be seen hundreds of times, and if not properly optimized, the chances of these products being included are almost Nil. In this case, we can set the paging table with multiples of 10 or multiples of 20, so that we can reduce the number of link pages.

Huaian seo-Li Zhiyun