Perfect CEO Chi: Overseas market share of income will reach 30%

Sina Science and technology news July 25, the session of the Chinese International Interactive Entertainment Industry Summit Forum in Shanghai Pudong Kerry Center opened today.　　Chi, Chairman and CEO of the Perfect World, said in a speech that the company has been vigorously adhering to the internationalization of products for the past five or six years, and this year the proportion of total income overseas is expected to reach 30%.　　Chi said that the perfect world's products have been exported to more than 100 countries and regions around the world, in addition to product licensing, the next step in the world to establish their own operating team, has been in the United States, Europe and Japan to establish a relatively strong promotion team. The perfect world will also invest in research and development on a global scale, and then promote globally developed products.　　"We call it going out 3.0," Chi said.　　The following is a transcript of the speech: Chi: Just listen to ding Lei said tolerance can live lonely, to feel prosperous, really said very wonderful, point out the whole game industry, in fact, also includes most of the game enterprise and game products made some mistakes.　　It is a great pleasure to participate in the interactive industry Forum on Digital Entertainment, which is a broader term in our industry, where I congratulate joy for her ten-year birthday, in fact, I have been in joy for eight years, the eighth time, but also together with the growth of joy. The theme of my speech today is the cultural power, corporate responsibility, China's economy has been rapid development for 30 years, with the latest statistics, the Chinese cultural industry from 2004 to 2011, the average annual growth rate is about 23%, we also know that the Chinese economy in recent years, 9%,10%,11% growth rate,　　The growth rate of the cultural industry is very fast. And you see the latest media, including newspapers, radio, there are some key words, is to vigorously promote the development of Chinese cultural and creative industries, I think everyone here should feel proud, because recall, found in the past few years society has been debated, we are in the digital interactive entertainment industry is right or wrong, I found that in the midst of a controversy, people began to recognize the potential of cultural industry development, as well as the positive role of the whole society, the positive role of various industries, it can be said that if we do not have a lot of controversy in the industry, I am afraid that the formulation of Chinese cultural and creative industries may　　It is the rapid development of this industry that has attracted the attention of the entire industry and government leading departments, so we have witnessed history once again. There is the cultural and creative industry in fact, may be the first cultural industry, I think the two words of creativity into the cultural and creative industries, in fact, refers to our industry, Digital Interactive entertainment industry, we often say that the cultural industry is a strategic sunrise, not only huge, but also healthy green. China's cultural industry accounted for 2011 days of China's total GDP of 2.75%, and we can learn from other countries, some of the situation in the United States, 2011 is about 10%, a data show that in Japan's cultural and creative industries accounted for the entire gdp15%, South Korea's data show that probably accounted for 7%, China now our cultural and creative industry accounted for only 2.75%, so there is still a lot of growth space, China's per capita GDP in 2010 reached more than 4,000 U.S. dollars, from a historical point of view, the United States and Japan are also in this GDP per capita began to produce a rapid growth of cultural industry,　　In my opinion, the cultural and creative industry has three main driving factors.　　The first is growing user demand, the second is the continuous innovation of technology and business model, in fact, the whole of our digital interactive entertainment industry I think is still a kind of, because the new technology has created a kind of demand, so that should focus on the emerging cultural industry, it is also an important part of the cultural and creative industries. The third driver is government support and market discipline. At the beginning of this year, the national Twelve-Five-period culture reform and development outline of film and television production, games, animation, and other emerging cultural industries as the next stage of the important development object, the game industry growth in 2011, 44.6 billion yuan, compared with 2010 34%, the film industry reached 13.1 billion,　　than 2010 growth of 29%, in the past year of Chinese anime, comics industry reached 10 billion of the output value. Although we see the cultural and creative industries in the continuous development, but there are many problems and challenges, I have summed up here about about three challenges, first of all, I think that China's legal environment also needs constant norms, so that the entire cultural and creative industries have a better supporting role,　　There are still some problems in China's intellectual property right protection, such as the perfect world genuine products are always subject to the non genuine interference, we hope that leading departments to further guide and standardize the market, establish a good sense of copyright, create a better intellectual property environment, let us these enterprises can better for the cultural power to contribute.　　Second, the policy environment is different, many cultural products take into account the market, but also consider the specific circumstances of the policy law.　　Third, China's user environment, today's statistical data per capita GDP of more than 4,000 U.S. dollars, but the north of the broad-depth per capita GDP has long exceeded the average many, China's vast rural areas are far apart, we have many users of the characteristics of the cultural industry development needs to consider this unbalanced development. Before I said these, I think an enterprise in the tide of cultural power should be how to contribute their own strength? I feel that in the development of cultural industry, the biggest contribution of enterprises is to do their own cultural products, I think the culture is intangible, but the cultural industry is tangible, it must be attached to a lot of tangible products, do a good product to avoid impetuous, return to the essence of the essence is concentrated research and development, slow work out malt, can withstand loneliness,　　To reap prosperity.　　The perfect world has always contributed to its own strength, our products are exported to more than 100 countries and regions around the world, loved by the world's players, while bringing Chinese culture to all parts of the world. The first step in the perfect world is to authorize property rights, and the second step is to build up your own operations around the world, especially in larger areas., has already established in the United States Europe and Japan a relatively strong promotion team, the perfect World third step is invests in the research and development in the global scope, then promotes the global development product in the global scope.　　So we call it going out 3.0.　　In the cultural development of the road, the perfect world is willing to continue to open up, and strive to innovate, cultural power, the road is long, its repair far, I hope that everyone here to insist on efforts to contribute together, thank you.　　Question: First, the perfect world has more emphasis on overseas markets, the current foreign market accounted for the proportion of total income?　　Chi: Perfect the past five or six years has been a strong adherence to product internationalization, the first year accounted for 1% or 2%, and then gradually developed to 10%,15%,20%, this year should be able to account for about 30%.　　Question: Now hand tour and page tour are more popular, perfect in this respect have input? Chi: Perfect defines itself as the future endeavor to develop, become one of the most important enterprises in the game industry all over the world, so we will explore actively in all the emerging game industry, so the perfect world also has some important departments in the development of the relevant pages and hand tour, or insist on innovation, and then do the grinding fine, This is our train of thought, hope in the near future, in addition to some of our elaborately polished masterpiece, there are a lot of new page tour and hand tour and meet, thank you.