Personally responsible for more than 2 years of human Resources Network operation Experience

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I "Huang" do talent network for more than 2 years have not much time to write specifically for the Talent network operation experience of the article, advised the webmaster first to calm down to read, you must have some of the harvest, today in this oneself, write a bad, but also hope that the master guidance fan. Many do the talent website long, the company is very headache to the website operation, especially to the website promotion and the optimization transforms to the traffic, the user experience. I after more than two years of talent network operation, but also the operation of the network more profound experience, the following I will be more than two years to the operation of the network to do a comprehensive analysis, hoping to help everyone, and common learning, communication (write well, Mo mind Oh. No matter what you do website, there are the same points: hobbies (individuals), profit (make money), own resources or good at it, so in the beginning of the construction of talent network, we must first take into account a site in the operation of the necessary links, if this link is not clear, then more good ideas used is not very effective. The following sections are listed and parsed:

Team Building--Website Construction--Website operation--site revenue--brand building--the acquisition of peer sites (also can be put on the last side)-the company listed.

1. Team Building (for enterprise operation):

The website must begin to plan the team construction before building, during this period the enterprise must take into account its own financial capacity, the site must be developed first to have someone to do, and the talent site must be strict, the professional ability must be strict, if the human resources are not very familiar with the proposed enterprise to give classes to learn , to

Better service human resources, because the main business of the talent net is to collect money from the enterprise, the team that runs the website does not have relevant experience or knowledge, it appears inferior, so it is strongly recommended that the human resources should have knowledge or have done the experience of the talent station, especially the chief executive, the requirement is necessary.

The talent site requires the following departments:

The first is the technical department: Technical Department is the skeleton of the entire website operation, if not their support, that site has good ideas and cooperation projects can not be better implementation and development, so in the technical department this piece must be established in order to ensure the quality of service. If it is a local city-level talent network generally as long as a programmer can, without too much technical staff, but if it is a programmer, it is recommended that programmers must recruit at least three years work experience, art must be 2 years of work experience.

The second is the operations Department: The operations department is linked with the technical department and other departments, their ideas and industry experience and professional operational knowledge to ensure that the revenue from a Web site generally started from the operation, the operation of the Department of the implementation of the following work and other departments to assist the smooth operation. Staffing is generally as long as 3 to 5 people.

Third, the Department of Business: Business is the ultimate benefit of the department, this department is to support other departments and the entire Web site overhead, so the business department must have a good executive power and the ability to open up business. The general city-level talent network only needs 5 to 10 salesman can.

The Forth is to expand and gather the Department: Some project cooperation and long-term business cooperation can be responsible for this project. Generally as long as 2 people can.

Customer Service Department: Customer Service department can edit, edit and collect the article.

2, Website construction:

Website construction must do well the user needs analysis, the market demand analysis, the market scope analysis, we can provide the service content to combine together.

User Needs Analysis: This must do a comprehensive research, such as individual users need to communicate with a certain number of personal communication their habits and to the talent network often operation steps, as well as the network of people who often browse, these should be investigated; enterprise users must do good communication with enterprises For example, you are familiar with the enterprise or friends of the enterprise and their human resources department or recruit professional exchanges, of course this is more troublesome, but this is the prelude, we have to do, you can tell them if the participation of our research can be free to use the membership on our website for how long to do the reward, we must be ten to agree.

Market demand Analysis: The market, talk about our overall regional market demand analysis, such as some places they do not have a very mature talent network, that can be a good omen. Maybe you will have a certain order soon after your successful online. If some areas of their talent network oversupply, it should be the region's talent network to track and analyze their strengths and weaknesses, combined with some of their data and local job seekers and enterprises to analyze the supply and demand relationship, and do a corresponding focus on the strategy to develop a better system.

Market Scope Analysis: Regional and national markets are very different, so many in the beginning of the site must do a comprehensive market positioning, if the early planning to do the region or industry station, the latter is going to do the national or many industry stations, that the proposal must be reserved in the development of the relevant page features, database design. If the early stage of a comprehensive planning, the development of the latter will not have too much impact, can better expand the market.

Our services: Talk about our own if to provide relevant services to the relevant regional users, this is linked to our resources and capabilities, so we must be aware of their location, how to better use and integrate the company's existing resources to develop better business. These must be integrated in the development of the site, so as to avoid the late use of the lack of time and to make changes. We must do a good job in the system research and development, to strive for the later changes in the needs of the revised upgrade.

3, the website operation:

Talk about so much finally began to talk about the site operation of this key and complex links, the site operation we must do a few points, and then I point out the detailed:

1, site maintenance: the maintenance of the site is actually a simple and eventful issues, simply because of the problem and then check the problem (but this is not the case), many technicians or operators in the maintenance of the site, not every day to insist on checking the Web site procedures and data and servers, which is actually not desirable, Now a lot of hackers, we must every day to the site of the program and database to check the backup, should be in the hacker or the competitor's unintentional attack, in fact, each of the attackers have their purpose. Recommended that the site's procedures must be checked, especially the home page members backstage, web site running records and server running records should be checked. Specific how to check everyone is also basic clear, if not clear, specifically which one is not clear directly Baidu a search came out. Learn more do not understand the place, more study done things.

2, Website Information update: Talent site Information update is nothing more than a few, is the workplace information, human resources information, recruitment information, resume information. But what we have to do every day is workplace information, the update of the workplace information can be partially reproduced others site, but we must have their own articles, in fact, Job guide, resume guide article relatively simple, in our relevant job seekers can get their job in the process of the encounter and edit, posted on our website, Such an article originality on the emergence of other sites to see our article is a good text, will be a large number of reprint, a reprint of our website weight can be promoted. But the HR knowledge of the article we are not so good to write, but can use the public

Division of cooperation advantages, to find relevant HR articles, they also need to promote their own, and give relevant incentives, such as HR company in HR published articles to a certain number can change gold coins to publish recruitment information (note: Only limit a certain number of publishing, otherwise there will be no gain). The other is to collect relevant teacher information and collaborate with them to publish the written articles. For the number of resumes and effective recruitment information, this must be linked to traffic, user experience, and the following will be discussed.

3, website optimization (SEO): Website optimization is a great knowledge, operators and technicians must understand the course, so in the Talent network site optimization We must choose good keywords, but for a new site, keyword choice is very important, but I suggest, whether it is a new site or the old site, Must be the system is the place name + talent Network, for example, you do Xiamen city, Fujian Province, the talent Service site, the site is not the key words of Xiamen Talent Network, but you must be on the home page title must appear, there are description (website introduction) must appear, and can appear place names and talent Network 3 to 5 times, But can not directly Xiamen talent network appeared many times, so that users have a bad experience, will also be misled by the search engine. Then add the name of your site. The general user search talent net time is the place name + talent NET, so must do the weight of this keyword, and the whole station must follow WEB2.0,DIV+CSS comprehensive typesetting, page level should not exceed three layers, if not the channel page proposal to place space, the server's root directory for good.

Each page must be linked to the relevant page, each page must be able to return to the homepage, each channel page must be able to return to the Site Channel page homepage. The keyword of the channel page also must choose good, according to oneself each page provides the content to optimize, do not do too many irrelevant key words. General Channel page title preferably 3, 4 words can be. Site page content is best to do pseudo static processing, if the pseudo static is not clear suggestions to see Discuz forum pseudo static processing technology. News information can be directly generated static, so the processing is better. Specific typography varies from person to person, but the general rules are mentioned above.

User experience: User experience is when visitors enter our site, whether it is beautiful or functional use of the page, information needs can provide the information they need, so that can be very good user recognition. So the user experience degree is not simple page beautiful can, this is also a lot of people misunderstand the user experience degree at present. How is it

Do a good job of user experience is recommended to see Baidu's website and Tencent's search site.

4, the website promotion: the website after the construction good enters the operation stage more is does the promotion, here I mentioned has several promotion:

A, the money promotion, more is the choice of money on Baidu, Google and other search engine promotion, this is for those who have funds to play the market of enterprises or VCs in the short-term to do the benefit, although this manner of traffic is considerable, but these visitors are money to invite people to eat at home, others may not be appreciated, For example, your site is not so good, people are also come down to go, even the food and drink not to eat. If you send money to the Buddha, you will have no effect. But the flow is up, Alexa rankings also come up. or the flow effect.

B, buy ads: Portal advertising and outdoor advertising, this is also the consortium can afford, these are the need for a lot of money, but the advantage is to build brand building, this way although there is no direct flow of the memory you will remember that you have this site, and Baidu, Google and other search engines to promote the promotion, can not achieve this effect. Here I only mention ideas and pros and cons, specific operations can be based on actual needs.

C, mail promotion: This popular can be used, can directly purchase the bulk mail function, but also in the system to develop their own mail delivery function, to promote. Buy mail mass money not much, function is also good, although the need to continue to use, but also more money than to buy ads, for mail collection suggested that we use QQ mail, because a lot of people at least 1 hours a day QQ, so the mail sent to them, they can receive in time. If it is their own talent network system research and development, must do a good job of mail delivery success rate and mail import and send function. Of course, your server must be able to support. Because in the mail sent to take up relatively large resources, it is recommended to avoid the peak time when doing mass. Lest the website be paralyzed.

D, forum, blog Promotion: forum, blog soft text promotion, good blog better than anything! But do not send too much, lest be sealed, blog promotion proposal Choose high weight, such as Sina, Sohu, NetEase, Phoenix, CCTV, 21st century, etc. forum promotion, do not directly send a link, you can place in the forum signature file, Because this side stationmaster lets you set up, but the deposit advertisement publishes to the forum not to be deleted is sealed, the hundred harms without one benefit. The forum chooses the words, the suggestion local forum first does, expands to the portal website forum, the heavy weight profession station, the forum.

E, Links: Good links, select the standard please do not ask PR value to how much, it is very ignorant, you want to Baidu weight, but the PR value to high, this is contradictory, now Google has to the PR to take other ways to the site evaluation, not directly in the PR show, Google does not specify whether the PR value will stop updating. But please do not pursue Google's PR value, Google since a retreat to Hong Kong, his website user experience and data search, included are different degrees of reduction, and now our main flow is from Baidu, so we recommend you do Baidu weight. To provide some links to the evaluation criteria: Baidu included quantity, Baidu keyword weight, baidu snapshot update frequency, the chain, Alexa, the site itself beautiful, PV, these can be judged a site good or bad.

5, website traffic tracking and analysis: In the course of our website operation, customer loyalty is one of our focus, heavy they enter our site to start we must do a good job of monitoring, the number of pages and the length of stay in these we are best to do under monitoring and tracking, these we talent network system can develop their own, Or use the third party statistic function directly.

6, Competitor analysis: must be able to analyze competitor data, they are a bit we can learn, but can not be completely imitated, it is not advisable, according to our strength and positioning, the needs of users to carry out production, China's imitation show is very powerful, I believe that everyone a look at the merits of others to come up with a better idea than him. It is good to analyze competitor's data and statistics to the leading websites in the same industry and the same area, because we can add our deficiencies to these data. such as keyword ranking, how they do Baidu home page, the site more than a few resumes, recruitment data, these are the means to achieve, we have to carry out in-depth understanding. Of course, the database is more than the user experience and traffic hanging together, these two above I said.

7, the website Business process: Web site operation process, the necessary link to produce benefits began, good business processes and distribution can better service enterprise recruitment, tracking service for them, this is the support of every business, their recruitment needs, their recruitment difficulties, can communicate with the salesman, Salesman can respond to their needs and make a reasonable solution, so believe that every customer will trust you, send a little money, recruit the right talent, the enterprise is very happy, this is why so many talent site can not benefit from the problem. Business process not handled good how to let the Enterprise believe you? So the business process must be built, and very good implementation, must be guaranteed quality, high speed processing.

8, Web services: Customer service is every site and enterprises must have, after-sales service, to solve their consumption after the problem, so that can be a good job to get the trust and appreciation of the enterprise. The next time you have a job search, you'll find it.

9, Brand Building: The above service is good! Recognized by the enterprise, the beginning is to believe that people, so that more people believe that your website, the company, your brand effect is slowly reflected, so that the service of good customers is the fundamental. Early investment in the late return, no upfront investment you talk about what return? There is no free lunch.

These are also my experience in the operation of the Web site to come up with some of the experiences, to share with you, there is no good written. Hope to be helpful to everyone.

Reprint Please specify ADMIN5: Huang Tsai Fujian Human Resources Network: www.fjhrss.com