Picture Station advance Home optimization

Absrtact: This is September to take a list, do enterprise SEO deepest feeling is, not the best, only more Acura. Many enterprise website procedure Acura, article Acura, seo knowledge is zero ... In the face of this situation, all you can do is accept and find a way

This is September a list, do business seo the deepest feeling is that there is no best, only more Acura. Many enterprise website procedure Acura, article Acura, seo knowledge is zero ... In the face of this situation, you can do is to accept, to find ways to optimize the good site is the hard truth. Today to share their own in the picture site, that is, a wedding photography studio optimization experience.

The first is to investigate the basic situation of the site, the site with the Discuz program, the first page is a list of pictures, open very slowly, the first time need to wait 10 seconds to fully see. Article page, as long as there are pictures of posts, open speed is very slow. It can be said that compared to other wedding photography sites, the competitiveness of a large cut.

Then look at the site's SEO basic skills, hehe, did not do. The posts in the website are basically the company employees sent up, the forum as an article station to update, really Acura AH. The only text in the home page, is the bottom of the copyright and customer service, there are the latest promotional activities, these three places have two are completely without change, the latest offer that piece because the studio is usually published every month to release preferential information, so the update amplitude is not. Because the search engine for the image recognition is still very difficult, although for the wedding photography site users, the most important is the picture information, but completely ignore Baidu or not.

For such a Acura site, although it is chicken ribs, but can not change too large, or before the weight accumulation has been reduced to zero, the new station to do ranking more difficult. After two months of dedication to optimize the author, finally made a little achievement.

Most keywords are zero-density words can enter the home page. Next, share your tuning experience:

1, keyword ranking from easy to difficult

To optimize the "Chengdu Wedding Photography" The word is obviously unrealistic, the layout of the key words are difficult to easy points. We follow the main principle is from easy to difficult, starting from the long tail, when there are enough long tail keyword has ranked after, nature will drive the weight of the whole station to upgrade, thus optimizing the main keyword. Otherwise, in the short term difficult to see results, so that customers and network companies have lost confidence.

2, let anchor text guide Baidu identify site content

No words of the site, search engine difficult to identify, naturally no way to give weight. In addition to content, outside the chain is the search engine to judge the way, seize this point is much better. Whether inside chain or outside the chain anchor text, enough keyword link, can let the website participate in the keyword ranking competition. However, note that the chain of the site distribution a little more, can not focus on one or several sites, local forums, news sites, resources and cooperation sites.

3, Platform interaction

Since it is a forum, we must not neglect the interaction within the platform. Today's search engine has been able to successfully identify the dynamic nature of the forum, so we have to "live". Because it is their own forum, buy a top sticker post machine, collect a bunch of related comments, set up on the forum can create atmosphere. Each sticker top twenty or thirty, different time, account number, grade, signature, content, anchor text.

4, outside the station interaction

Microblogging, SNS, QQ space is also an important platform for publicity, do not think that these are unrelated to SEO, on the contrary, to obtain the user's attention to the way, search engine will be an important reference factor. On these platforms with links to the site to import traffic, because the customer groups are targeted at the city, so in micro-bo, QQ to find these customers very easy, but also has a strong pertinence.

5, offline activities must be sent to the Web site

Wedding photography Companies are now aware of this, but many companies do not have a good combination of activities with the site. We can learn the Pepsi, before Pepsi the winning information directly on top of the bottle, now everyone can find, to know that there is no winning, must be entered into the website to query. The official website is Taobao Mall, with a large number of Pepsi peripheral products, sales are also a lever. Therefore, our wedding photography enterprises can imitate this behavior, take the line on the combination of the way.

6. Differentiated Publicity

The way that Wang Po sells melon puff is used by everyone, as a new website, this way is already obsolete. Through in-depth research found that the wedding photography industry customers, in addition to care about the quality of the photos, more concerned about the specific photographer, after all, good photos are produced by good photographers, the same studio photographer is very different, can not rely solely on brand promotion. Therefore, the author's measures are to focus on the promotion of photographer level, so that customers know more about the photographer, the creation of a special edition of photographers, to provide a platform for communication, not purely for profit purposes.

Above that is their own in the optimization of the picture site all the strategy, SEO idea is very simple, but the real implementation, need to be businesslike. Different enterprises face different customers, the demand is different, for the needs of the appropriate combination of SEO methods, can achieve good results.