Planning: Wedding Photography Studio Website Construction Solution

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The Big wedding Photography studio in the increasingly fierce customer battle has shifted most of the energy to the Internet, its main marketing means or: forum posts, portal ads, Word-of-mouth publicity, online promotional activities ... We can not help but see that these ways must be attached to a perfect carrier-photography studio site! In the end how to create another studio satisfaction, customers prefer the photo studio site? Here we can use the reverse thinking method, help you to create a marketing charm by the customer to hold the palm of the photography studio site!

The first step: fully explore customer needs, what customers need?

1. Suitable Package price

Why put the price in the first place? A real problem, even if a customer to your photographic technology how worship, to a small husband and wife wedding photos How much love, he will because of the price of the problem will you add photography studio refused to thousands of miles away. Have seen a lot of wedding photography Studio website, the price system is either the old high, or the old low, its price types also on several, it seems that customers can only in your studio to take a high level of wedding work.

So, first of all, please design a different product system for different customers, do not try to synthesize, but one by one of the creation of a suitable product set, where attention should be paid to the price of different stalls, but also to ensure the level of their works. There are other ways to cut costs, such as the number of photos, the selection of scenes ...

2, look forward to the activities of the studio

Activities in a way means that concessions, gifts, low prices and so on, this is the pursuit of every normal person. So you can use activities to get customers if the conditions permit.

3, fancy photography studio photo level

Photographer's photographic level, can say is besides the price is most concerned about the customer, if in the case of price equivalence, with superb photographic technology studio is absolutely perfect candidate, so in the site construction, you know how to design your Web page?

4. How to choose the wedding sleeve?

Although all kinds of prices have been set, but there are still many factors affecting the choice of customers, for example: Shooting style, dress, and so on, the studio can ask someone to the photographer's stature, appearance, size, color, etc. to give a professional advice, but do not try to put the customer into high price of the system, Is your studio going to be smart?

5, before taking pictures of homework preview

The new people in the photo before although how many will listen to the experienced person said, take pictures should pay attention to what, but after all, you are experts, do not find you to do the photo, do these help work, but also for future filming work to save time cost.

6. Online Instant Consultation

Customers in the process of browsing, the question is essential, and its main solution is online consultation, this is needless to say.

7, Sweet love needs blessing!

What does it say? It's easy, you've seen the wedding. Not in full swing, shop if the city, this is a blessing effect, the reality is also so, not to mention the network, in see why there are so many photos circulated in the network, in the final Jiede, the protagonist needs to get the blessing of others, affirmation, especially strangers.

8, personalized demand booking

After all, most of the people who shoot wedding photos are young people, some of the old shooting mode, may have been unable to meet their needs, personalization has become the pursuit of most people, this has been a lot of studio attention, but how to personality words, may be many studios can not get the idea of customers What is needed here is a platform that allows customers to express their ideas, which are realistically evaluated by professionals who evaluate their ideas.

9. Additional service?

is not the customer greedy small, but a psychological effect, in the price, technical level of the same situation, who can give some small gifts, or some similar and free delivery service, customers will choose to send the home! Don't believe you try!

Second: Functional development

To synthesize the above customer requirements, the following aspects must be involved in the construction of the website:

1, wedding photography studio/Studio Package system quotation.

2, wedding photography studio/studio works display system.

3, wedding photography studio/studio Information release system (Wedding photography tips, news, activities).

4, online customer service system (not simply hang a QQ, put a MSN, but can accurately grasp each customer access to the site of the path, the degree of attention to products, etc.);

5, sweet Love needs blessing ——— based on the message, voting in one of the functional system, the studio can be at the same time a group of new people in a period of wedding photos of the popular online voting activities, so that netizens to choose the most on the most fashionable, the most tacit understanding of the new, with prizes to do the catalyst, in the voting process, A new pair of people must vigorously mobilize close friends to vote in order to obtain prizes.

To sum up, in this process, the studio must have gained what? Young people's concerns may also be to marry young couples of concern, the site's high turnover rate, exposure. What can be gained? media, brand awareness of the establishment of ... Turn it into something real, that's profit!

6, personalized requirements booking system.

7, interactive Exchange Platform-forum or blog.

8, etc.

Third, targeted design sites

When designing a Web site, you need to have a proper boot process namely: Works Show "Set price" whether there are activities "encounter puzzled need customer service" after verifying the strength of the studio (online evaluation, Studio Introduction) "To determine the order" wedding photography Tips "Filming" Upload works, get blessings, take prizes!

This is a regular process, not all customers are this mode, only for the reference to do Web pages! The process of building a website is actually to help customers solve the problem of the process, accurate grasp of customer needs, targeted construction site to achieve its network value, if you do not believe? try and know!

Article first: Yan Yi Wuhan Brand website construction www.infarts.cn qq:704791585 Welcome fellow colleagues to exchange!