Present situation and disadvantage analysis of existing clothing websites

With the increasingly fierce competition in the domestic textile and garment industry, as a global competitive industry, if the textile and garment industry wants to gain a favorable position in the fierce market competition, it must improve the http://www.aliyun.com/zixun/aggregation/18050.html "> Enterprise's own competitiveness. In the current internationalization and information market, the improvement of enterprises ' competitive ability can not be separated from the network, and the construction and use of apparel Enterprises ' website will directly affect the realization of competition ability of apparel enterprises. At present almost all clothing enterprises have established their own website, but the quality of the site is uneven. Shenzhen SEO through the 20 well-known clothing enterprise website survey, the Chinese clothing Enterprise website Construction present situation carries on the analysis.

1 main functions and technical support of apparel enterprise website

The quality of corporate website image directly affects the corporate brand image, perfect website function can play an active role for the production, operation and management of the enterprise. At present, the clothing enterprise website should have the following main functions:

(1) Enterprise information. The website is a powerful propaganda tool, the enterprise may release any information which is advantageous to the enterprise management, helps to establish the enterprise image through the website platform.

(2) Corporate image. Excellent website is a good means of corporate image promotion, through excellent corporate website, corporate brand image can be extended online.

(3) Enterprise products. Through static text description and dynamic video demo and other means, the network can be the appearance of products, functions, use methods such as vivid, image to the customer.

(4) Interaction. Good customer relationship is a necessary condition for business operation. Enterprises can set up on the website message board, corporate community and other interactive plate, and customer real-time communication.

(5) Customer service. Customer service plays an important role in the success or failure of an enterprise, and enterprises should think of consumers and provide them with as many convenience services as possible through the network.

(6) online survey. The network adjustment enterprise has the characteristic of high efficiency and low cost, it is an effective survey tool for enterprises to obtain first-hand market data, and the enterprise can obtain the user feedback information through online survey.

(7) Online Alliance. Enterprises through the network with suppliers, distributors, customer websites and other related enterprises to establish cooperative relations, in order to achieve better online promotion effect or expand product sales market.

(8) Electronic transactions. E-commerce is the inevitable direction of future development, electronic trading is the core of e-commerce, it can reduce the trade towel ask link, reduce costs, a full-featured website should have e-commerce function.

(9) Recruitment. Modern society's competition is the talent competition, has a strong talent team will greatly enhance the enterprise competitiveness, the enterprise may use the convenient network to announce the enterprise employment information, recruit all over the elite.

Clothing products have a strong age, artistry and appeal, so the establishment of the clothing business site not only to consider the ease of use of the site, but also to be able to vividly display the characteristics of clothing, to achieve these goals need the following means of support:

(1) Video animation. If you want to vividly display the characteristics of clothing, video animation is an indispensable means. Clothing corporate websites can be used for video advertising and other means. To the peer image, vivid display of clothing features.

(2) Station navigation. Clear and convenient site navigation can fully display the content of the site, so that visitors can always know their location in the site, will provide users with Shing access to lay the foundation.

(3) Search engine. In a fast-paced society, people want to quickly and easily find the information needed, so any site should be set up convenient, Easy-to-use search engine.

(4) Multilingual support. At present, the network users all over the world, so the establishment of the site not only to consider domestic households, but also to take into account international demand, the content of the site to use multilingual expression.