Problems encountered in work and solutions and deficiencies

Problems encountered in the work and solutions and deficiencies, high-end wedding planning website Optimizer analysis as follows:

initial: Low, but gradually screened out a better collection of sites, to give up the site is not ideal;

Mid-term: included more stable, the platform has not expanded;

later: Expand the new platform, the inclusion of instability.

Second, work encountered problems and solutions:

1, pseudo original process encountered in the problem:

1 Article acquisition is relatively reluctant, the article similarity is higher;

2) keyword distribution is not natural;

3 Article marketing guidance is not strong enough;

4 The content of the article is not strong enough for the keyword;

5) anchor text points to the home page;

6) is not illustrated;

7) A single point of view of Word-of-mouth category, more for the hospital profile.

is trying to improve the workaround:

1) from the station, other well-known hospitals, disease topics, the collection of keywords related articles;

2) The first paragraph as far as possible natural distribution of 3-4 keywords, the article in the natural distribution of 2-3;

3) from the patient's psychological point of view, analyze the patients need information, marketing guidance;

4) The content of the article around the keyword, to remove the meaning of the text from the keyword;

5) Word of mouth keyword to the home page, the main keywords and disease keywords point to the column and inside pages, the total of 2-3;

6) Collect pictures and try to have a picture of the marketing content;

7) from the perspective of technology, equipment, services, experts. The

content is Wang, the individual in the false original aspect has not passed, writes the article is also the relative spends the time more one link, but mostly is in the article arranges the modification, did not have to the article marketing, the anchor text point and so on detail consummation, causes spends the time long inefficient phenomenon. Next will strive in the false original aspect, participates in the editing group's training more diligently, enhances the work efficiency.

2, issues encountered in the release chain:

1) A lack of high-quality platforms, relying too much on the discovered http://www.aliyun.com/zixun/aggregation/11007.html > release platform;

2) Protection of the survival of the outer chain;

3) Publish title duplication, lack of keyword-centric creative title;

4) The overall collection rate is low;

5) The ranking rate is not ideal.

is trying to improve the solution:

1) constantly looking for platforms, collecting a large number of platforms, filtering and filtering, and collecting good platforms;

2) analyze the special rules of the release platform, sensitive words, advertising too strong, etc. to the article appropriate changes;

3) to play the creative, from the patient's heart doubt, professional terminology popularization, social hotspots, etc., to attract patients to click;

4) stabilize the platform and develop a new platform. Improve the overall rate of inclusion;

5) starting from the title and platform weight, in the home page ranking one seat, suggesting the ranking rate.

The chain is the emperor, that is to ensure quantity and quality. Quality is the premise of quantity, there is a good preparation of the outside chain, release time is very fast. Through training and online information, high-quality external chain is four key points: stability, relevance, universality, diversity. And in this respect, I do not enough, then will try to find the platform to the four points for the standard, screening excellent publishing platform. And the good platform to do an assessment of statistics, collection integration. Share with colleagues.

Third, the x month outside the chain platform analysis:

1, classification information platform:

Roughly divided into three kinds: a good collection + ranking, good included, not included or included in the slow.

1) Good collection + ranking: This kind of site has a high rate of collection, and can be in the natural rankings more opportunities to display, such as: 58 with the city, good speakers, love horn, fast 8, 51 with the city, list network, special network, all trades and industries Network, 99 information network, EVA Cool network, to 114 nets, this problem network.

2) Good to include: this kind of web site included basically to 90%, but the home page ranking basic no figure, sometimes even a period of time will not be included in the situation (server problems, by Baidu K). For example, baby stickers, 1 station equipment, OH banner, XX Health Network, advertising network, customer sets and so on.

3) is not included or included in the slow: this type of information platform for the majority.

2, blog platform:

Weight is relatively high, the best performance is Sina blog, in the rankings and included are more obvious. The article autonomy is strong.

3, forum Platform:

Due to medical nature, many forums are more easily deleted, most can take pictures and links.

X Month in the release of the chain process, the majority of classified information, blogs and forums are relatively few. The disadvantage of classified information is that most of them cannot be added directly to the anchor text. The next step is to 1:1:1 the balance of the release platform, especially for blogging, registering multiple accounts with the same blog. Make full use of the blog's article autonomy, enrich the content of the article. Increase the conversion rate. Next efforts to spend more analysis of competitors and excellent hospital blog strengths, and strive to quickly upgrade their own blog training skills, the forum to medical advertising category development.