Problems that are easily overlooked in SEO optimization

Abstract: Some very small search engine details and principles of many times we do not go to serious understanding, today, a few people do not common problems summed up, I hope that the SEO optimization of the road. URL: You need to give your file and page a URL, the

Search engine some very small details and principles of many times we do not go to serious understanding, today, a few people do not common problems summed up, I hope that the SEO optimization of the road.

URL Chapter:

You need to give your file and Web page a URL, so you may use file and URL rewrite, add one or two keywords to these addresses, do not indulge in this, in the URL contains the keyword is only a small part of the algorithm, in the competitive keyword, URL contains the role of the keyword can say that there is no, the best way to do the link is to add anchor text links in other pages, the effect of this link is the best. If your site is using dynamic address, do not rush to rewrite all the links, so that it becomes static, which will bring more trouble, if the changes are too large, will lead to a large area down right, dynamic url and static URL weight difference Now basically can be ignored. Some people ask, the weight of the subdirectory will not decrease with the depth of the directory, in fact, is not the case, determine the weight of the factors, from the home page to reach the number of clicks, from the homepage can be directly reached within the page can get the maximum weight, and far from the homepage link, the weight will be low So, again, reasonable navigation is very important.

Keyword density:

We discuss another erroneous impression, like meta keyword tags, we think that keyword density is an important factor in ranking, 2–5% more appropriate, in fact, this is not the truth. As with the META keyword label debate, some of the past search engine algorithms are no longer used today, and now search engines have a more sophisticated calculation of the relevance of the algorithm, has been far beyond the calculation of the number of words on the page to calculate how many times. The currently updated technology may be based on such a form as the number of reprints. Keyword Piling is now increasingly being tightly controlled by search engines and is easily identified as cheating. There are a lot of web sites can put some keywords ranked first, and the page is not once the keyword, is to illustrate this, but for most people, this way is not appropriate, suggest you at least still want to appear in the title of a keyword.

Absolute and relative paths:

About the engine like absolute path or relative path, personal feel should be the same, absolute path may more reflect the structure of the site, but the relative path less DNS resolution This step, faster, so each has advantages, search engines should be treated equally, we do not have to worry about this problem.

The impact of the certification of the consortium on rankings:

The authentication of the Web site does not have much influence on the ranking of the website, but the understanding of the Internet can make your website more standard, a website's standard degree, decided its rank good and bad on one hand, have the opportunity everybody can understand some content of the public-awareness.

Comparison of HTML and XHTML+CSS

Search engines treat them equally, but as browsers progress, HTML may be phased out, suggesting that everyone use the latter

Interface design:

Search engine is not interested in your interface is not concerned about the content of your page, so search engine optimization to take into account the page and content of a reasonable balance, to ensure that the premise of full content, beautify the page, is an important SEO technology.

Multiple URLs for a page

This situation will make your page weight is a small amount of dispersion, such as www.a.com and www.a.com/index.html point to the same content page, weight can not be fully accumulated into a URL, so we should also pay attention to.

The above points are summed up in the SEO optimization of a lot of uncommon problems, in this share, hope to broaden our horizons.

This paper is from Dalian seo:http://www.seo-dalian.com/?p=406

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