Provide the Forum plan analysis for the enterprise

At present, there are many specialized in forum planning and promotion of the company, the Forum planning to do just right will achieve a multiplier effect, I engaged in the Forum planning work has many years of experience, below to share with you how we should do forum planning, how to http://www.aliyun.com/for our Zixun/aggregation/18046.html "> Enterprise customers to provide a complete forum promotion program.

I. Project description

To put it simply, you need to say something about it. The project description mainly needs to be clear three things: first, the promotion of content, through communication with customers to understand their needs, to identify key promotional content, such as customer company brand, a product and so on; second, the promotion time, is you this set of promotional programs need to continue time, this need to be clear; third, to promote the goal, That is, to achieve what effect, such as improving the reputation of the enterprise, awareness, promote the audience to the product understanding, to achieve positive interaction with the potential audience, resulting in preferences, etc., why customers choose you to serve them, is because you can help him achieve these goals.

II. Audience Analysis

Here said the audience is our customers customers, to understand this category of people's habits, what they do on the internet, what websites to like, what interested in and so on, understand these are conducive to us to develop the next strategy.

III. Promotion Strategies

Promotion strategy we have to think from the following three aspects, so that there is a complete set of ideas.

1. Promote the request. For example, we promote a product, we need to understand the function of this product is what, the advantages of what is asked, the interests of what, this is the basis of strategy.

2. Promote ideas. Here you need to elaborate on the overall promotion of a general idea, such as your strategy is around the customer needs, the delivery of product information? or through experience sharing to attract attention, resonate and so on.

3. Forum selection. As the name suggests, is what kind of forum you will choose, this needless to say.

Iv. Promotion Planning

I mentioned the promotion time of the whole program in the project description, we need to divide this time into several stages, each stage of the product is different, or the focus of the promotion of each phase is not the same, and according to the different points, we write the theme of the post and published a forum is also different.

V. Topic thinking

The topic of the idea is to be based on our product point of reference, and combined with the current social hotspot, to determine each of our stages of a discussion topic, and then based on the subject of the determination to write articles, this step is very important, how to generate the topic of ideas I in the website Promotion Program: community Forum Self-Hype "( See Www.yanjian.net) Detailed introduction, here is not to say more.

Vi. Forum Examples

Here you need to list the forums you choose, such as you sell a product, you can go like Sina, Sohu such comprehensive forum publicity, you can also go to this product industry site, such as you are selling clothes, go to some clothing industry stations, and even can choose some professional e-commerce nature of the site, such as Hui-Cong, Alibaba Merchants Forum, gold Abacus, such as the billion Jubilee Network, have a good effect.

Vii. Service Content

Since you are a customer service, then this content is essential, you need to provide customers with a list of services, preferably form a form to submit to the customer, the general content includes: communication implementation, forum monitoring, crisis management, work reports and so on.

VIII. Effectiveness Assessment

This is very attractive to customers, through your service, estimate is a what kind of effect, such as covering the forum plate number, total clicks, the radiation crowd is how much, specific to the post, the average number of clicks per post, the number of replies, the theme of the fine, recommended, the number of hot points, etc., customers want to see the effect of digital.