Psychology city two months early with embryonic operation experience sharing

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January 2010-The first embryonic form of the Psychology City (psyjoy.com)

Webmaster Learning: February 2010, the psychological city of former webmaster Li appointed me as a new webmaster, and I was trained. At this time the website opens the real name, below I am trembling take over the stationmaster position to do all the work and the thought change.

Site positioning: 2009, is the beginning of the year Psyjoy, with more than 20,000 users of the registration, we can foresee the strong development potential of the site, or the psychology of this discipline is more and more people's attention. Many schools have only set up psychology courses, or do not have a major in psychology, the use of network platform, understanding of psychological knowledge, and the application of psychological knowledge, to make psychological people become a trend, a need. This is also the value of Psyjoy. At the same time, many people who have not received higher education also need psychological education and psychology can help them to live a better life. 2010, is a year of psyjoy transformation, while maintaining the characteristics of psychological dating, the site will soon be upgraded to discuz-x procedures, set portals, forums, SNS and one. To the masses, let psychology into the common people home!

Team building: I have been a guest of the experience of the service into a PPT and organized a number of training personnel. Fandan is mainly responsible for customer service work, continue to improve the user experience. The editorial department is mainly responsible for forum, group content Update and Hot Topic guide discussion. At the same time with the site's core users close contact to form a line under the two-way cooperation.

Construction of the website system: the first real-name website, you need to have this message and the corresponding operation, audit methods written in the psychologist forum posts, Psychology City Diary of the way to publish, at the same time make the corresponding banner (advertising amplitude) placed in a prominent position on the site. In fact, improve the site integration System. Set up different user group levels and their corresponding rights (for example, whether you have the right to create groups), based on the level of upgrade of existing user points. Optimization of the bonus points calculation method, user group upgrade rules. The function of the website filter Word is explained and emphasized accordingly.

Promotion: ① According to the psychology city target group needs to develop the Baidu to know the question as well as the answer template ② to establish the main portal website blog, according to the current affairs hot Spot writes the article to publish my blog and pastes on the ③ attempt to create the psychology city Baidu Encyclopedia, the Interactive Encyclopedia entry ④ to the psychology

Website beautification: ① Add user Custom template ② change the navigation section ③ cater to different theme production Banner④ site background image Update ⑤ Group logo image Landscaping.

Brand Building: We have to increase the impact of the site, strengthen the site's internal resources to build that is to allow members to retain the reasons! This resource can be relative to the death of the information can also be a living network. Or as before, to understand the status quo-clear requirements-what is the resources to meet? At this time my site is to focus on the development of psychological scholars, customer groups are the entire psychological people, including psychological undergraduates, psychological test, psychology enthusiasts, psychology graduate students, psychology practitioners. We need someone to tell us, what is the overall growth trend of the psychology career? Combined with my own experience in the interview, we have a forum for this talent, and soon this initiative was implemented and widely praised.

System failure: First I will regularly back up the psychological city data from the backstage, avoid data loss; second, the site will not open when the first time to sign up in Yan Sheng (our server provider) to seek problem solving; Finally, after each system failure, I will notify the resumption of the visit, and then explain the cause of the failure (attributed to the outside ), make an apology, ask for understanding--public relations processing.

Application update: SNS compared to the forum has a feature is that it has a Third-party application platform. With the Sync Assistant for example, the Sync Assistant can be used to move your blog content from other places to the psychology city, in other words, we can collect other people's blogs to our own website, which makes up for the disadvantage of our website content update. A good application, if used properly, can play a good role in the adhesive user.

Summary：

About learning: In this whole year, I feel the deepest point is to learn to summarize the reflection.

First of all, to the major webmaster network to learn the site construction, promotion, operation, such as a series of knowledge, popular point is to let their belly have goods. This is helpful for future work and training. This is a prerequisite for a webmaster. And the person's experience is much, the thought will open, the thought opens will have the creative thought, only then will have the unusual thing to come out.

Second, to understand their own web site Technology program. What are the system features of your site? How can you use it to maximize its effectiveness? When looking at a technical program site with you, they use a good place we can learn from? such as layout design, such as plug-in applications.

Then, go to the major psychology websites to learn, from "about us" to begin to understand the location of the site, and then we can learn his column classification, analysis of the site business type, operating characteristics of rough collation, and then choose the user atmosphere do good or very rich resources of the site to fine collation, you can start from the history of this site development, Grasp the turning point of his change, analyze the reason, and then think we can learn from, can put forward a better plan. The PR value of the site, Aleax ranking is also a certain reference role. At ordinary times to do a good job of classification, it is also easy to collect relative data.

Finally, to go to other relevant industry sites or large-scale portal learning, learning has developed a mature industry website, especially their management experience, system, overall planning. This is a practical basis, it is worth reference.

About the team:

Do site is definitely not a person's battle, it needs the support of the team!

Persuasion & Motivation

This semester the formation of the team's work carried out exceptionally smooth, summed up the experience as follows:

1, as a persuasive, you have to have a certain understanding of your target audience, fully understand their preferences, personality characteristics, career planning, arrangements for the appropriate things for her to do, let TA fully aware of doing this thing for TA personal, social significance, and TA can do well.

2, in saying, must be to our organizational goals by heart, put forward a vision, that is, a macro goal.

3, according to the task of the difficulty and each member of the site to the degree of familiarity with the appropriate allocation of tasks, the task is best to work hard to achieve, but also not unreachable feeling. In this process leader should often express concern about this task, give positive feedback, ask what difficulties are encountered, and tell each other what resources we can provide you to solve this problem. When it is recommended to treat the novice, assign a very specific task, and describe the specific methods of operation.

4, communication to be in place. This communication refers to the effective transfer of information between the two parties. Can be explained after the task to tell the other side of the content repeat, if the other side of the idea, you can use their own words to explain it again, so as to reduce the emergence of ambiguity.

5, if a member to exit halfway, do not insist, but can figure out the reason for the departure of the other. Is it because of the work itself or because we are not motivated enough?

Appendix: Perfect Customer Service requirements

1, evaluation message more communication

★ Write a few small log every day, or forward some of the users in line with the point of interest in the article, pictures and so are customer service must do homework.

★ Evaluate the logs and pictures sent by other users, or go to the user's space message, greeting.

2. Share excellent content

★ Common sharing includes users, sharing logs, sharing photos/albums, etc.

★ Need to pay attention to when sharing, but also to write some introductions. In addition to try not to use a word introduction, the introduction of the content should not be too much, can briefly describe the content can be shared.

3, more Play station good application

★ For the site's recommended applications, customer service to often play

★ For the application of the list, at least in the early stage to be able to row the forefront

★ For some skilled or difficult applications, customer service experience, and be able to share experiences with other users or discuss

4, often in the festival to do activities

★ In Singles Day can organize the single person in the station to bask in the photo. ★ List The birthday members in recent days, you can organize the users in the station to send blessings to these members.

Commonly used comments and comments in the following ways:

• Praise: Minimize the top, good, praise so only a word of the comment; do not begrudge your praise, the user content is eager to get the attention and recognition of friends, we do not need to give a compliment to the number of time, but in the simplest way to meet the needs of users.

• Care: When a user encounters a problem or a bad mood, I hope someone can listen and care, if we can be the first time to send care, can give users a great sense of belonging to the site to enhance stickiness.

• Ask questions: This way can be very effective to generate continuous interaction, as long as the problem is appropriate users will be happy to answer your questions, in addition to generating further communication, there may be other users to see the problem and participate in the discussion. For example: see a user uploaded a photo of a trip, you can ask: "This is to XX to travel photos?" I have always wanted to go, that there is nothing to do, but also to introduce it. "There are many topics that can be derived from this.

* Facial expression: There are many times when the use of facial expressions and words with, can play an enhanced effect. There are also some contexts that are not suitable for text expression, and can be replaced with expressions.

In short, to have patience, tolerance, empathy, responsibility!

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