Reasonable positioning of advertising site sales strategy

What is online advertising? Simply put, online advertising is advertising on the web.

The use of advertising banners, text links, multimedia methods in the Internet to publish or publish ads, through the network to the Internet users of a High-tech advertising mode of operation.
Compared with the traditional advertisement of the four major media (newspapers, magazines, TV, Radio) and the recently favored outdoor advertisement, the network advertisement has a unique advantage and is an important part of implementing the modern marketing media strategy. The Internet is a brand new advertising media, the fastest effect is very good, is the expansion of small and medium-sized enterprises to install a great way, for a wide range of companies to carry out international business.

At present, the market of Internet advertisement is increasing with astonishing speed, the utility of network advertisement plays more and more important. So that the advertising industry even think that the Internet will surpass the road signs and become the fifth largest media after the traditional four media (television, radio, newspapers, magazines). So many international advertising companies have set up a special "network Media Division" to open up a huge network of advertising market.

No matter what we do for the original purpose of the station, but the ultimate goal of the site still fell to the net make. This is not vulgar, noble and noble problem, because the maintenance of a Web site will cost us a lot of energy and money, no return words, it is difficult to continue for a long time. For the GG Alliance, Baidu Alliance, we do not need to consider too many things, but the two alliances is not a good application, but very vulnerable to the threat of the Union account was blocked. In order to earn more money, to achieve the maximization of the website, we also need to add Ali mother such as the Alliance ads, but these ads need to be advertising ads, how to continuously sell their own ads, which is the majority of the webmaster need to consider the problem. Peak network sales experts believe. The Alliance advertising for the sale of the need to decide the following points:

1, site users are your potential advertisers

Through the comparison of several sites, it is easy to conclude that the site itself users of the entire characteristics and the size of the user group determines the level of advertising. The reason is obvious, if the site's user groups for the high consumption of the group, then an ad bit for him is nothing, as long as he felt the value, will be the heart of the purchase of their own to see the ads. Similarly, if the site user group is large, the possibility of selling ads is large. In your browser address bar input wndhw.com, it will be very clear to see, the universal navigation website in Ali Mother Alliance advertising sales very well. The main reason for selling good is that the universal navigation network is now a large user group, the use of universal navigation network set as the homepage of many people, browse volume is also large, the possibility of buying ads will continue to increase. Pinnacle experts have said: "Website users are your potential advertisers."

2. The reasonable design of advertisement position is an important index to attract advertisers.

The design of the reasonable advertisement position mainly includes the position, the size and the form of the advertisement position and so on. Advertisers are not the Savior and only consider buying when advertisers seem to think they are worth buying and can achieve their desired results. The advertisement position design is reasonable, all directly affects the advertisement main purchase time value judgment and the effect judgment. According to the usual purchase psychology: The more conspicuous the advertisement position (at least the advertisers appear conspicuous), the size is suitable, the form can enhance the user clicks the quantity, the advertisement main purchase will be more active;

3, advertising price development is also critical.

Advertising price is the key factor in advertising sales, if the advertisers only think the price is appropriate when the purchase will be considered, if advertisers think you advertise the price is too high, then the desire to buy will be greatly reduced. In order to have a long, good return, it is best to adhere to low-cost high-quality price strategy, first set low prices, if the buyers are gradually increasing, and then according to market conditions rose prices. In fact, the portal is also such sales of advertising, such as the portal in 2001, the advertising price is very low, according to the estimated price per click is almost a few cents a year, the gradual increase in prices, now almost a click cost reached 1 yuan.