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from this period, the Red Engine case study will adopt a new model: 1. To further improve the application of the participating members by conducting in-depth research on the subdivision areas or links; 2. Anyone can participate in the discussion, submit the study report of the red-engine member, will be invited to participate in more in-depth topics of IM conference discussion.
the topic of this issue is: "Keyword global planning-bidding +seo-car Audio"
Research objectives are: "Keyword selection and development strategy" and "paid search advertising design and purchase"
target industry: "Car Audio"
Job submission Time: Wednesday, April 25, 2007
Job Submission Address: http://bbs.hongqing.org/forum-7-1.html
Requirements: Case report want to unified posting format, publish the job please set the permission to more than 10, not to the deadline please do not publish your own report in the blog
Topic Description:
assume you are responsible for a famous car audio production Enterprise Design Network Marketing program, the enterprise has not yet established a website. The company's expectations are to advertise to potential customers, improve competitiveness and, as far as possible, access business opportunities through the network. It can come up with a considerable investment in the original site planning, construction, as well as the annual bid advertising, SEO and other promotional inputs.
as the basis of network marketing program, please you for the Enterprise long-term, global keyword planning: the choice of keywords to meet the objectives of the enterprise, the plan to obtain the long tail keyword strategy and the choice of advertising keyword, to the lowest input to obtain the highest commercial interests; keyword strategies for bidding: Which keywords should be bid How to evaluate or verify the value of key words, competitive advertising strategy; SEO keyword strategy: which should do SEO optimization, which should develop long tail engine flow, with what ideas to expand keywords, SEO competition strategy, and so on.
in order to facilitate discussion, you can assume that the product or business characteristics of the enterprise, can also arbitrarily take a ready-made enterprise as a virtual target.
You can write analysis reports from an in-house discussion or analysis draft, or you can simulate a business document that is submitted to an enterprise, and write proposals such as keyword selection and development, and paid search advertising proposals. Given the potential attractiveness of these reports to other enterprises, it is recommended that the body of the report be inlaid with the name and contact method of the organization.
Tip:
on keyword selection and expansion scheme
you want to choose a keyword? Is it consistent with corporate goals?
What new features do
need to add to a Web page to get the most target keywords?
Expand keyword Strategy to consider the long tail factor?
Competitive analysis and strategy?
What is the value of the
keyword? How do you assess the status of each word?
about paid search advertising proposal
Which search engines do
need to buy?
What benefits can these keywords bring to the enterprise?
design strategies for the launch cycle of these paid ads?
Competitive analysis and strategy?
