Research on search engine's association search function profit model

Search engine Lenovo search function should have more than two years of history, the earliest Google began to do, the current technology has been widely used, but is now just as a function to use, there is no home in this function has been profitable.

Search engine is a general term for search engine (search Engine) and searching directory, which is an important way to network marketing through Internet. At present, the total number of Web sites in the world has exceeded 30 million, and is still increasing, so the search engines for those who are cruising on the internet, looking for information has become very important.

In contrast to the type of search engine, its index site is basically divided into the following two kinds of ways:

① index A Web site using http://www.aliyun.com/zixun/aggregation/8313.html >spider. When the site to be promoted to the search engine submitted to the site, Spider will index the entire site.

② Directory index. Increasing the number of indexes by relying on the user to submit registration information and relying on the search engine's managers is also known as the Classification database (Category). Most directory indexes when you add your site to the index, just connect to your home page instead of indexing all the pages in the site. For example: Yahoo!, Sohu, etc.

Search engine ranking criteria may sometimes be called "related scores" (probable relenance scoring). Search engine mainly through the "Spider" program or user submissions to increase their own database (that is, the index). When users visit Lycos, Yahoo, AltaVista or other search engines, they can simply query the database as long as the keyword is entered. In order to determine which document or Web site returned this particular keyword search, each search engine must have his own set of document priority standards.

Increase the search engine registration of the advertising effect, mainly visitors in the use of search engines can be in a significant location to find your site. Search engines Use the way there are two ways, one is classified directory lookup, the other is to search by keyword. For the first case, is to register the site at the top of the website, such as the most commonly said top 10 and 20, generally in the first page of the site's access rate higher than behind, which requires the search engine registration to understand how the search engine is ranked, such as Sohu site ranking is according to the name of the dictionary order to arrange, that is, according to the name of the site in the computer code size sorting. For the second case, in general is to provide enough keywords, so that visitors can retrieve the site in the visit, but also to understand the site's search algorithm, as far as possible by the search engine algorithm to arrange keywords, but many search engine ranking algorithm is not public, so need to keep trying.

According to foreign research, search engines can retrieve the site is not all 30% of the site, so the enterprise to promote the site generally to be registered in multiple search engines.

When multiple engines are registered, it is important to determine which engines are selected for registration, and generally to register with the 8 most important search engines at the same time, registering too many engines on the one hand is more time-consuming, on the other hand, most of the engine users are small, mainly in a few. When multiple engines are registered, there are several ways to register with a professional software agent, and another way is to use a professional services company agent for registration.

In order to write this article, deliberately to search for the relevant information, of which, there is little talk about the function of profit-making articles. However, see Tencent's Soso also made some attempts in this regard (just personally think), you can look at the following picture:

Enter "Days" in the Soso search box, so the top three in Lenovo's search used a blue font and a golden star to distinguish other Lenovo results, which Tencent became a "direct zone" for user-friendly search, a free service for Tencent, which includes weather, TV, road conditions, songs, Constellations and so on.