Revelation: Group Buy net small push six big lore technology

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In recent years, group buying industry flourished in the network, more has been integrated into people's lives, can be seen its promotion effect times better, the status of network marketing is also steadily occupy the important position of group buying enterprises. From the line to the offline, group buying website Promotion Way, I will be roughly divided into 6 kinds, below one by one for everyone to uncover the mystery.

I. Weibo sentiment accumulation

In the micro-era of enterprises, should use the trend to promote popular, Micro Bo is the current young people, is now the most fashionable show way, a fan of millions of micro-blog, its reprint volume over thousands of, can be seen its transmission speed and effect so significant, is booming group buying industry how may pass this new method? Certified Enterprise Weibo has become the "daily necessities" of group purchase network promotion, the accumulation of fans is the potential user's conversion opportunities, spread wildfire effect that is everywhere, the general say, micro-bo marketing is the habit of the promotion of group buying industry one of the ways.

Two. Blog, BBS, SNS outside the chain effect

Three is the network of this large platform of the leader, local portal forum daily average UV can be achieved tens of millions of people's lives can be seen in the forum also occupy a lot of positions; Renren, happy net, Sina blog, such as some of the exclusive Personal page blog site-driven popularity is also quite strong. So group buying site to choose these ways to release product information, news, the attention of the audience can be imagined, how high reputation, but also fully catered to the original purchase industry awareness. At the same time, updated in the high weight of the forum, the content of the blog was included in the probability of Baidu is 100%, so that in order to increase the number of group buy net outside the chain at the same time, but also gradually optimize the group buy network rankings and search engines. Therefore, these three are also buy net will push the magic weapon.

Three. EDM, SMS Universal Net

Always buy enterprises willing to hit the money in the message sent and EDM of the delivery of this piece, want to attract more local consumer consumption, especially EDM production, the need is very exquisite, product features design outstanding, efficient attract everyone to click the final purchase. The message is sent apart from the user's recommendation of their own website, more is to collect local active users to promote publicity, text message editing the more trendy, the more intriguing the better, do marketing is to create gimmicks while driving sales and conversion rate.

Four. Buy navigation positioning crawl

Many group buy navigation web site push single to buy a net to bring a large number of PV value, conversion rate is very high. So, the next heavy invest in good reputation, flow of large, high-profile navigation sites (such as: Regiment 800, Regiment 360, etc.) are each group buying enterprises will go the road, grab the quality of the single is also the most important, this requires the group to carefully carve out the quality and impact of the list, and then make adjustments.

Five. Question and answer marketing popularization

Many companies use this point, that is, Baidu know, Tencent Search, Tianya question and answer questions, Sina love questions, such as the question and answer model, the promotion of these positions should pay attention to, its weight is higher, especially in the collection engine included more common, this form is also very popular with netizens, in the pictures and promotions must take the link, This can improve the brand awareness of enterprises and the number of external chain. To improve the number of group purchase site search, in order to eventually improve the registration volume and sales ready to pave the ground.

Six. Online communication tools unblocked

Online chat, answer questions (such as: QQ\MSN\YY) is any network industry must be a marketing promotion, it can be at the same time to arouse the attention of netizens, the effect is the most direct and obvious. Online can be directly on the product introduction and perfect recommendation, the user needs to do follow-up service guide, so that can be very efficient to complete orders, improve the purchase of new students, maintain good old users, to upgrade the volume of purchases.

In fact, not only group buying nets, these 6 ways to promote the use of the network in all walks of life. For group buying sites, similar to the general Web site, in addition to the pursuit of high profits and sales, the most concerned is the registration amount, this is the site industry rise and fall of the evaluation criteria, so no matter what to do to promote the way, come down to a point, is to target users, planning appropriate theme programs to attract users to register The final step is to guide its purchase of the right product. The website enterprise has own network user, does any activity is the result with half the effort, may use the user to do the Word-of-mouth delivery, the information platform transmission, its deterrence is quite formidable.

The above is small push my small experience sum, more exchanges please pay attention to my personal blog: www.goblinpipi.com