Rim buys user interface developers to improve BlackBerry user interface

Rim announced in Thursday that it had acquired the user interface developer astonishing tribe to improve rim's mobile interface and help it improve the user interface of the BlackBerry and playbook tablets. Rimhttp://www.aliyun.com/zixun/aggregation/5343.html "> Chief Technology Officer David Yach did not say how long it will take users to see the works of astonishing tribe that affect these designs.

The acquisition of astonishing tribe shows that rim is urgently needed to reverse the reputation of its antiquated interface. The outdated interface has left rim losing market share and appeal, prompting some BlackBerry users to switch to Android phones and iphones. RIM has redesigned its BlackBerry 6 interface. However, RIM will also be introducing the QNX based infrastructure of the Playbook tablet interface to RIM's smartphone product line and may be seeking to develop this experience during the innovations transition.