Rim Joint CEO: User developer operator bullish on playbook

In a conference call on the third http://www.aliyun.com/zixun/aggregation/11996.html > quarterly earnings analyst, RIM's joint CEO Jim Barsley Jim Balsillie said Developers and mobile operators have become interested in playbook.

Barsley said the company's international sales business remained strong. "We have maintained a good partnership with Verizon," he said. BlackBerry is the most popular smartphone in the Netherlands, Indonesia and the UK. ”

Barsley said playbook will be on sale in North America in the first half of next year, with users, developers and mobile operators interested in playbook. He pointed out that playbook will have a variety of sales channels, and Rim will publish a more detailed plan before "the sale". He also said some rim customers "postponed other tablet computer deployment plans, waiting for playbook to sell".

Brian Bidulka, chief financial officer at Rim, said the average price for BlackBerry smartphones in the third quarter was $315 trillion, estimated to be 12.3 million for BlackBerry handsets and 14.2 million for Blaine Bill, with a 22% increase in operating costs in the third quarter, exceeding the company's expectations The increase in operating costs should be attributable to playbook sales channel development. Gross margin of 43.6%, higher than expected.

Edel Ebs, Eder Ebouse's investor relations arm, said the company expects fourth-quarter smartphone shipments to reach 14.5 million-15 million, playbook will not bring revenue to the company in the fourth quarter, and will not bring revenue until the first half of the fiscal year. For the marketing playbook, the fourth quarter operating expenses will increase further. Research and development costs will rise 13% to 15%.

Asked when the QNX software landed on the BlackBerry platform, Barsley did not answer the question and did not respond to questions about the direction of research and development costs.

Asked about the higher gross profit issue, Ebouse pointed out that the BlackBerry Torch contributed the most, of course, Curve 3G and bold 9780 also work.

Asked if there would be a limbo in RIM's new product launch before the launch of the QNX software handset, Barsley said: "There will be no limbo." According to our product release plan, we will launch a variety of products in the coming months. ”

Rim management also discussed short-range wireless technology and said the technology would become part of the company's mobile roadmap.

Barsley says the enterprise will be an early user of playbook. Asked if Rim had developed a media strategy to appeal to consumer users, Barsley made a positive response, pointing out Playbook's support for HDMI (HD Multimedia interface) and said Rim had reached a partnership agreement with a number of companies in the content, gaming, media, and social sectors.