Sales Webmaster and customers should learn some knowledge

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In our lives, inseparable from the establishment of the station, without SEO, without marketing, as a sales class webmaster, how to deal with customers has become a learning should be learned, after all, we also need to promote their business, how to build the site, SEO for the user's significance, these are inseparable from our promotion, Everyone has the opportunity to become sales, because you need to let others believe you, I believe you can bring benefits to them, as well as a variety of additional value, then the following is a few of the author summed up the knowledge, sales class webmaster and customers should learn some knowledge.

One: The essence of selling products is to achieve the best service

In our daily life, we may have been marketing ourselves, have seen too many sales eloquent talk, have to admire their speech ability, but for the webmaster us? I do not have such eloquence, how should we grasp the products we can sell? In fact, many people will fall into this misunderstanding, Think with eloquence can speak the user said one Leng and then finally deal with orders, but do not know, the essence of sales lies in service, only to their own services and security introduction in place, can let users get the best first impression.

I remember reading a book like this, introduced two kinds of people, are members of the student union, a fluent short name C, another effort to listen to the short d,c? In front of each person are trying to show their own, often and others just understand when they can be with his brother, between each other as if there is no mutual distrust, This is the typical use of eloquence to narrow the distance between the two, indicating that C's social ability is absolutely not bad; so about D, D is the type of listening, in other people's communication process, although no effort in the first and others to pull a very close relationship, but because of his patience to listen, but understand the basic situation of the people who communicate with him, Then the earnest memory down, in later more contact, their customers firmly recorded in mind, so that in the days to come the topic is also around in the user, and C students, communication due to too much attention to their own, can not bring to the user the most real service experience, after this I will not say more.

In fact, in the service, is to listen to, service is communication, know the user's some habits and needs, can speak services to do the best, so that if the webmaster friends do not have the advantage of eloquence, then you need is to listen carefully to your customers, and strive to sit on the user experience, often so, the good impression was born.

Second: Stand on the customer's point of view and communicate with them

Remember in SEO, there have been such SEO companies, said "I guarantee the number of keywords can be on how many, I and what what the search has a relationship," and so on and so on the package of things, in fact, these in the evolution of the SEO is also a lot of people are like this, I believe that everyone will say, but a lot of reality is the Many take the money but can't do it, one waste of energy, and secondly affect the time, these are not worth it; here, we should stand on the user's point of view and their communication, for example, many customers need keyword ranking, but the keyword ranking is for what? In order to deal with more, since the deal is certain , then we do not need to order the keyword ranking is also possible, specifically, you will introduce your own marketing plan, keyword ranking is not certain, because we can develop with many marketing programs, including long tail keywords, micro-blog marketing, question-and-answer marketing, industry website promotion, these are very good ways, Website is only a kind of publicity, and the derivative of the long tail is unlimited market, so if you stand on the user's point of view, with the method of profit to convince customers, often have unexpected effects.

There is a point of the customer, there are a lot of customers know a little about our network company's process, but there are a lot of knowledge, and sometimes misunderstanding our work, such as SEO, there are many bosses say SEO is out of the chain, in their opinion, SEO is hair outside the chain, This time you can use your expertise to refute, because if you convince him, is to you have a degree of persuasion, do not think the user said is one or one, when you use your professional to convince them, then you get a good impression, this time is also webmaster user's point of view things.

Third: the maintenance of the old customer abnormal important

I have a friend, also a network company, but their business is this, the site itself accounted for about 30% of the business, the proportion of old customers is 70%, because their customers are one to spread to another, that is, customers to bring them more and more business, and through the site, There is a small proportion, this is Word-of-mouth marketing, but also explained to the old customer maintenance is how important. In fact, the old customer is a company profitable, only the maintenance of good old customers can be said enterprises into the normal trajectory. So how should we maintain the old customers?

First of all, we are a webmaster type of company, then it is to build stations and optimization, and our blessings should be more through the Internet, this way including but not limited to holiday messages, company blessings, new suites, renewals, discount activities, monthly website analysis reports, and appropriate online training, Let the old customers always remember that we are concerned about them, pay attention to their profitability; many times, we are at the expiration of a year when the notice of renewal, but if you delayed a few months did not contact, then try to think about, your renewal request how feeble, this is also a point we need to pay attention to, the old customer is the power , after all, the cost of old customers far from the cost of new customers high.

The above three points is the author summed up a number of sales companies should be aware of things, I believe that many people have heard, but often only practice, can most really see the beautiful style and performance, Taobao autumn outfit new, http://www.yapai7.com/, do a good job of the website, stick to it.