Search Engine marketing is the most effective way to promote the majority of small and medium websites

Absrtact: A lot of new webmaster in Baidu know and well-known webmaster forum anxiously asked: How to do the new online site optimization is good?, the new website How to be Baidu fast collection? Often see these anxious questions, I can not help thinking of the Tang Dynasty poet Gao that classic

A lot of new webmaster in Baidu know and well-known webmaster forum anxiously asked: "The new online site How to do optimization is good?", "The new website how to be Baidu fast collection?"

Often see these anxious questions, I can not help thinking of the Tang Dynasty poet Gao that classic "Don't Dongda" (one) to:

"Trinidad Huangyun Daytime Huangyun, north wind blowing wild goose snow in succession." Do not worry about the road without a confidant, the world who do not know June.

The north wind whistling, yellow sand thousands of miles, blotting out, the heavy snow, the poet farewell to the skill but also talent fiddler Dongda (Dong Zinglan), in the bleak cold, Gao borrow farewell when blessing friends to fame.

And today, in the network of various industries fierce competition shasheng bursts of time, in Cai Sheng "personal webmaster" (gold) era, in my (2005) the first time to engage in webmaster assembly when the end of the "prophecy to become a brutal reality, as in the same year Dongda, these officially set foot on the road of their own web site operation of the new station stationmaster, Also faced with the same as Dongda in the past, "no bosom Friend" dilemma, how they are eager to their own web site can be early to "do not worry about the road without a confidant"!

In this way, these new station stationmaster's anxious mood is understandable.

Even these new station AdSense hope that the implementation of SEO methods to achieve their own "no worries about the road without a confidant" the idea is understandable.

Because so far, search engine marketing is the most effective way to promote the majority of small and medium web sites.

Therefore, more new station webmaster from the site planning began to consider every SEO details, for example, the choice of domain name space, site tree structure, for example, through the site's preferred domain and the standardization of domain name to reduce the site repeat content page, 404 page settings, Web page of the pseudo static processing of every detail is not pulled down.

It must be pointed out that the SEO should do, and should do well, but can not be too simplistic SEO thinking, especially the site can not be SEO as the entire site to promote, to "not worry about the road without a confidant" the only way.

We can not expect, simply through some SEO methods to achieve Baidu, Google quickly included, the Site keyword search engine rankings rapidly rise, from these keywords and search traffic has increased significantly.

This idea is not only too wishful thinking, and completely hope that the site SEO practices, site once and for all, search engines automatically bring more search traffic every day, no longer need to webmaster hard and long website brand building, you can achieve "no worries about the road without a confidant" goal.

Even if this naïve idea is finally realized, it is also a very dangerous thing-as long as the search engine has a sign, your entire site will face extinction-"put all the eggs in one basket" is always a very dangerous thing.

Moreover, the search engine is not Lei Feng, the search engine is not obligated to import traffic to your website.

So for the new online site, to truly "do not worry about the road without a confidant", SEO is to pay attention to, but the whole focus on the SEO is absolutely not, must be a few legs walk, a variety of effective web site promotion methods (such as QQ Promotion, forum promotion, micro-blog promotion and even news marketing methods) As long as you can do must pay attention to a few hands to be hard (of course, there should be a focus), can not "a tree hanging dead."

But we can not forget that all marketing means must not leave the content of the site marketing This center-the unique professional original content (service) to add and the core user training-This is the most important!

The reason is very simple, at least our site must first reach the Dongda "skill" level just go-to want others to think of themselves as a confidant, must first have to let others feel that they are someone else's confidant ability, integrity.

Confucius said: "Do not suffer from people's ignorance, suffering it can not also (do not worry about others do not understand themselves, afraid of whether they have the necessary ability)".

Especially in today's highly competitive business society, marketing is very important, but any "good wine is also afraid of alley deep" marketing means are based on "good wine".

Therefore, as a new online webmaster, we only constantly from the unique original content (service) and the core users of the training to really tamp their own website, all the Web site promotion methods (including SEO) will really play its due role.

And, persistent unique website original content construction is also the basis of SEO. The famous Seoer Guoping said: "The new station the first important thing is how to do some users need content." This job will continue to do the whole process of SEO.

To really do this, or can only be down-to-earth according to Confucius "No one knows, people who do not know (do not worry about others do not understand themselves, afraid that they do not know others)" method to do, constantly sinking, in-depth to the backbone of the site users, in-depth understanding of their actual needs, continuous improvement, Improve the service level of their website, at the same time to promote their own web site, they will be trained as the core users of the site.

Because doing a website is a protracted process that needs to be persisted--seo also.

Only when our site has more core users to use, our website can be regarded as the basic success. What's more, our website promotes flat space to add a lot of good helpers. Moreover, the promotion of these core users ' experiences is more persuasive than ours.

Only in this way, our SEO and other ways to promote the means can be more effective, it may be really early to achieve as Dongda as the same as the "no worries about the road without a confidant."