Search Business Network to "search" lever pry the vertical search engine market

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China's current network economy continues to maintain rapid growth momentum, Eric Consulting company released the Internet quarterly data, the network economic market scale of 13.04 billion yuan, the chain down 7.1%, up 12.5%. Among them, the network game market scale 6.16 billion yuan, the search engine 1.311 billion yuan, the domestic electronic commerce operator revenue scale 1.37 billion yuan, year-on-year growth 32.5%, 41.2%, 10% respectively. At present, the rapid growth of China's network economy mainly benefits from the steady growth of the three traditional network industries, such as mobile value-added, network games and network advertising, while the rapid rise of new industries represented by search engines and electronic commerce has promoted and promoted the Chinese network economy market.

According to the survey, 84.6% of Chinese netizens, through search and access to information, search engines are more and more enterprises fancy, and has great market potential. But at present, search engine service is in the product characteristic, the promotion way all to a bottleneck period, the search engine market urgently needs to appear the thin differentiation, the commercial information correlation, the specialization, the multi-platform and so on development tendency.

Search Business Network CEO Sun Kaifei in an interview with reporters, said, vertical search engine is a new search engine service model, which is based on a large amount of information, inaccurate query and insufficient depth of the general search engine, and is provided with a certain value in a certain field, a certain population or a certain demand. The search business network is defined from the commercial field, it has been online at the beginning of the Chinese 280余万家 Enterprise resource database, referring to the international Industry classification standards, and according to the main products engaged in industry classification, the establishment of a large standard industry classification system to business information, commodities, business, business opportunities, business, Business knowledge, businessmen, etc. for the search results of the Internet "vertical search engine", its emergence will be to seek business information enterprises or individuals to provide more opportunities.

New opportunities for vertical search engines

2009 will be the Internet search engine rapid development of the year, the search engine is no longer limited to ordinary web search, professional vertical, localized into a trend of development. Google, Baidu, Microsoft, MSN, Yahoo, NetEase, Sina and other internet giants have dug up this "gold mine", the introduction of music, pictures, news, Local search and other special services.

Internet users in the use of search engines, the main factor to consider is "fast search, followed by the search information is accurate, and the third is a large quantity." However, "slow search, too many dead links, repetitive information or more irrelevant information" is the most dissatisfied with the search engine site. Survey data show that 60% of netizens will pay more attention to professional search engines in some areas.

And from the search engine traffic, there is no doubt that the flow of ordinary search is amazing, but the general search, the results are numerous and messy, to bring some trouble to users, both waste time, and did not get reliable and effective information, so professional business search engine gradually become a new user needs, and to search business ( www.28844.com) is a representative of vertical search through the business sector, business people or business needs to provide a certain value of information and related services. Its characteristics are "special, fine, deep", but also save time and effort. Compared with the mass information of general search engine, vertical search engine is more focused, concrete and in-depth. "Search Business" on the line to the vast number of business people and enterprises to bring good news.

"Search Business" reform "search" the opportunity

Now some professional search engines are generally search in the station, that is, the "internal search" of each site and the search business using the most advanced technical support, in the face of the lack of business information in the database, search for the "search engine" quickly from the Internet to crawl the corresponding information. As a result, the search business to carry out a full range of commercial search to maximize the business information to ensure that there is no omission.

It is reported that the information can even be accurate to every street, as long as the street this alley has businesses have business opportunities, there are any business information, will be searched by the search business. Search business has perfect background data monitoring management system, fully ensure the stability of the system operation for the country's small and medium enterprises and business elite to provide comprehensive services.

Another major feature of the search is that the information accuracy of searching is very high, and its search results are through targeted search or enterprise independent submission, all information has been audited, to the greatest extent possible to ensure the authenticity of the search results, accuracy and commercial value.

In addition, the search speed above, because the vertical search itself is the Web page information on the Structured information extraction, and then store the data to the database, for further processing, such as: to weight, classification, and so on, the last word, indexing and search to meet the needs of users. In the process, the data is extracted from unstructured data into structured data, which is returned to the user in a unstructured or structured manner after deep processing. So it is a simplified integration of the way vertical portal information is provided.

According to the search business CEO Sun Kaifei introduced, the search also launched a keyword package year, online customized search, search business reports, such as a number of services, such as keyword ranking ads using keyword search results ranking form, when access to user search related keywords, the merchant information will be paid after the purchase of the first position in the search results page. and the search business online custom searching service can be in accordance with the requirements of the Organization to collect the best professional business information information.

Professional demand Clarity search business market prospects

Can vertical search engine win market? Long-term tracking research "search engine" network marketing expert Dr. Feng Yingjian has predicted: "Search engine" to the deep, professional and intelligent direction of development is the 2009 China's network marketing one of the main trends.

Vertical search engine with its own specialization has attracted a wave of internet search. Experts predict that the future vertical search engine will eventually occupy the paid search market. "Vertical search will eventually become the killer product and main business of the search company," said Niki Scevak, an analyst at Jupiterresearch Research Group Nick Skivich. ”

Sun Kaifei that with the development of E-commerce, more and more domestic enterprises want to use Internet search to obtain more business opportunities. And the combination of E-commerce and search engines represented by the search business--commercial vertical search engine, the most cutting-edge network marketing service in the Internet market, is no doubt a huge gold mine in the hope of using the Internet to gain more business opportunities for investment consortia, and the sooner they join, the richer the return on investment can bring. Moreover, unlike other search sites, the search business will provide localized business and economic life-related information. The search will also launch apparel, automobiles, real estate, such as comprehensive services.

Sun Kaifei to reporters that "the more the market tends to diversify, people's demand for search engines will increasingly require fine differentiation, specialization, vertical Search This new model will become another emerging investment areas." At present, the international venture capital agencies have shown a strong interest in the search business, to obtain the recognition of VCs is only our first step, we would like to search for a vertical search engine as the representative of the mainland to the Nasdaq. ”