Search returns to the individual

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Baidu, 360 search, Sogou search has opened the "individual" mode, search engine is no longer a pure search engine, "individual" role in being magnified, be valued, the principle of user supremacy, once again in search engine fulfillment.

What is the search engine return to the individual? In the early search engine product line, the user and the search engine is separated from, the user is the user, the search engine is the search engine, even if the search engine says "The user is the King", also is the group movement. and "Individual" is based on a single user-oriented model, each user has a different user experience, this need to open a separate ID system to correspond to each user.

Baidu in the early days with a special ID system to allow users to log in, but the early based on a single individual's search behavior has not been paid attention, or the user is not high viscosity, even if the user login, it is difficult to have a larger user experience to upgrade. But now is not the same, Baidu's entire product line is very long, users through the login Baidu's personal ID, you can experience a lot of services, the first is based on the search behavior, users can record their own a period of time search records, although this demand is not big, But there must still be a user who wants to know about their search behavior in the near future.

Second, based on other products on the Baidu line, such as Baidu Bar, Baidu know, Baidu Library, Baidu experience, Baidu space, etc., an ID can be general Baidu all product line products.

In addition, based on the surrounding services provided by Baidu, such as Baidu Map, Baidu Group purchase, Baidu Financial management, in life services, users can also log in one click.

Finally, the user's own personal interests protection. Search engines have been offering users ' security services for a long time, but they have not been successful because users do not record their search behavior. Login, the user through the search records, you can find out which part of the search he was deceived, so that when the user because of the search behavior deceived, and search engine blending is much easier. Sogou, 360 search also launched the relevant personal login, but in the user's stickiness, but also need to improve.

The above is about the user's own benefits, then for the search engine, what are the benefits?

Baidu large data from 3721.html ">2014 during the Spring Festival during the launch of the Great Migration products, the introduction of Baidu forecasts and other products, based on a large number of users of the search behavior, and then related to the search related forecasts, including 51, the World Cup and other festive period forecast. After the search returns to the individual, the search engine can more accurately understand each user's search behavior, thus can be more accurate in the big data forecast.

In addition, the product line can be formed in tandem, not broken (the author Micro-trust: Guo Jing's Internet circle). Users use Baidu Library has Baidu Library account, the use of search has a search account, the use of Baidu glutinous rice has the account of glutinous rice, a number of product lines overlap overlapping, or even break, when a and B products are interrelated, can form a "united front."

PC-Side search is more diversified than the mobile end, users need to use search is also different, this time is very test search engine industry line. The user uses the search engine, is hoped that through the search engine can quickly find the information, the user hopes the quicker leaves the search engine to be best. However, if the search engine itself can provide relevant services, so that users can "not leave" the search engine, the entire demand is around the search engine's own product line exists, to allow users to not leave the demand, users will not leave the search engine.

Of course, the user "do not leave" search engine is an ideal state, the search engine can not meet all the needs of users, will certainly leave the search engine. But we now look at Baidu's Personal Center page, which includes tools, community, life, entertainment, integrity of a few suites, users can use an ID to do this several large demand, as long as the demand point is not special. The role of the individual has been the largest display, around an ID, users can enter Baidu's multiple product lines, simple and convenient. 360 Search, Sogou also made a corresponding innovation in this respect.

Mobile end is all coveted a battlefield, Baidu, 360 search, Sogou have launched an independent search app, in fact, this is a mobile browser and competition. Mobile search to launch independent search products that are not restricted by browsers now look, the difference is not small, of course, mobile phone browser than mobile search app product "heavy", mobile search app to "light" some, product volume has a difference is normal, but in user demand, the overlap between the two is very large, based on this, UC Browser launched the god Horse Search.

Mobile search app Reverse phone browser, this is a good turnaround, at least no longer be completely suppressed by the mobile phone browser.

PC-side individuals, to the mobile end of the same, and even faint is also "essential products." Want to increase user stickiness, want to create corresponding activities for users, must have ID to correspond, PC-side ID system, is a good channel. Moreover, the PC-side ID system, but also with the mobile end of the data interchange, users do not have to worry about the PC end and mobile end of the situation.

Mobile search app to borrow personal system of PC end, there is another benefit is life service. Users use mobile search, the demand for life services increased, this time, will involve a certain payment, such as cinemas, group buying, mobile search can be implemented through its own app to provide services for users, there is no need to jump to a third-party platform.

Mobile phone Baidu, Sogou app, there are "I" personal area, dedicated to create the user's exclusive position, this must be in the PC side to keep up with the mobile end of the real-time docking.

Search finally or back to the individual, after all, each user's needs are different, for each user to carry out a separate "private customization", this is a winning situation, both need. About the user individual page, obviously also has the very big rise space, interesting, useful, the bigger user stickiness, is the future growth big space.

Wen/Guo Jing, the largest member of the National Media Alliance Wemedia Alliance, Micro-credit public number: Guo Jing Internet Circle