SEO article--seo ranking skills and keyword deployment strategy

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On the article we know the work of the search engine and the definition of SEO, this article, let us learn how to quickly get started. Seo。

"SEO Introductory article--seo ranked three principles"

When users search for a keyword, Baidu and Google and other search engines based on the site's relevance, authority and practicality of the three core principles to carry out the site rankings. Everyone in the website SEO, as long as the three principles for the optimization criteria, you can in the shortest possible time to get the best optimization results.

1, the principle of relevance

When users search for keywords in search engines, search engines first look for websites that are most relevant to search terms from a large number of Web sites. In general, the higher the correlation, the more the ranking of the site. SEO in the core of the first step is a large number of sites in the layout of keywords and long tail keywords.

(Long Tail Keywords: non-target keywords but search also can bring traffic to the target site phrase vocabulary, etc.). If the target site is a grape rack of the network, the public to raise business, the launch of the public-funded projects, the project recommendations are long tail keywords)

Deployment strategy:

1 layout keywords in title, description and keywords tags

Title is the most important factor that affects SEO rankings at present. In the title of the page is generally integrated into 1-2 core keywords, if necessary, and then through the long tail keyword repeat. However, in the process of deploying keywords, you need to pay attention to the user experience, not blindly deployment, damage the user's direct experience of the content of the site.

2 in the site navigation, column name and article title and other important location layout keywords

3 Layout keywords in links

Links in the deployment of keywords, divided into internal links and external links in two ways, internal links are from their own site within the different keyword links, external links refers to the deployment of keywords from other sites after anchoring the target site anchor link. Internal links are often achieved by navigating text and keyword links in content pages. External links are usually implemented through links, blogs, and outside chains on the forums. such as this article, the public, entrepreneurial incubation is to point to the grape rack of the chain to connect the network key words.

4 layout keywords in the article (the Natural deployment of keywords in the content page of the site)

2. The authoritative principle

Website weight is an embodiment of the authoritative principle of SEO. The so-called site weight refers to: The search engine to the site (including the Web page) to give certain authoritative value, the site (with the Web) authoritative assessment evaluation, a site weight higher, in the search engine accounted for the larger, in the better.

Site weight is a comprehensive concept, is the weight of the domain name, the quality of the content, the weight of the link to the comprehensive decision. Site weight is generally through the PR value, snapshot date, included number, the number of external chain indicators.

1 The weight of the domain name: Generally speaking, the longer the number of years of the site in the search engine rankings will be higher.

2 Content quality: Search engine for user experience is very important. So for the quality of the content, search engines to encourage remote content, for a website, only produce a large number of original content, can be in search engine weight competition to gain advantage. For the content quality measurement, the website publishes the article the forwarding rate, the reading rate all is weighs its weight the standard.

3 The weight of the link: outside the chain of the site Alexa rankings, PR value, snapshot date, the number of site content and quality, link to the PR value of the page is a big judge of the weight of the chain. Select High-quality Web site Deployment chain, for the site's SEO rankings have a multiplier effect.

3. Practical principle

The site's practicality is mainly reflected in the site's IP, PV, while access time is also a site practical measurement of a major standard. The metrics are as follows:

1 user access number, access time and bounce rate. To the grape rack for example, the site online three weeks less than the time, the current IP is 300,PV is 900, bounce rate is relatively low. Bounce rate refers to the user to reach the site, no other pages open, the direct closure of the site. If the jump rate is too high, it means that the content of the site users do not like, for users also do not help, from the side can also reflect the quality of the site is not high.

2 Comments and reprint number of the website.

Article Author: Zhang Zixian Source: Grape Rack Public network: http://putoajia.com

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