SEO Basics Steps start with analyzing competitors

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To start SEO optimization for a website, one of its jobs is to conduct a careful analysis of competitor websites. To determine the strength of the competitor to what extent, to understand the optimization characteristics of its website, so as to sum up and upgrade in order to achieve beyond the objectives of competitors. Search engine algorithms are constantly changing, no one can guarantee that the site can always stay in a certain keyword ranking, then we can analyze the characteristics of competitors to optimize the site so that we can get good rankings. Here's how to analyze your competitor:

First, query the competition website domain name registration information

We can through the Webmaster Web site to provide the WHOIS query function, can see the domain name registration information. Generally, the query for this option is mainly to look at the registration age of this domain name. SEO industry generally think that the older the domain name, can get better weight, in search engine rankings have a certain advantage. If your domain name is relatively new, in this aspect compares the disadvantage, should add the strength to optimize the other aspect of the website well.

Second, look at the competition site Alexa rankings, PR, weight

Generally speaking, the higher the world ranking of a website, the related PR and weight is also relatively high. Of course, do not rule out some site cheating. PR value can be seen in this site outside the chain degree, if the PR value is more than 5, then it should be regarded as a relatively "long" site, in the relevant areas of authority and rankings are good. Baidu weight mainly reflected in the site search Word ranking click, through the query Baidu weight, can more accurately see the site from which keywords to get traffic. Competitors ranked first keywords we may be more difficult to optimize, we can optimize their ranking by the bottom of the word.

Third, the analysis of competitive web site in search engine rankings

The ranking algorithms for each search engine are similar. In general, the target site in the search engine rankings similar, but do not rule out some search engine cramps. We need to take a good look at the competitor's site rankings of the various search sites, to see their own site rankings. Also can see each other in these search engine's collection quantity, outside chain quantity and so on. If the opponent in Baidu rankings is good, and in Google ranked a bit behind, then we can compare the focus on Google optimization, after all, Google is also a search volume.

Iv. analysis of the structure of competitor websites

The above three aspects are from the external channel to analyze the competitor website, basically has an understanding to its situation. Below we can analyze the structure of the website. Now the site most of the front page using div code, the search engine seems to be more friendly, do not rule out some old sites still use tabular form. First look at the site's general situation, and then look at the source code of the Web page. Usually we see the code indicates that the latest information on the Web site by the front,<h1>, <h2> tags set reasonable, bold keywords, which shows that the site in the code on the page optimized.

V. Analysis of the basic situation of competitors

It can be said that basically includes a website SEO work of the whole situation. SEO basic situation is to analyze the title of the site, keywords, outreach number, keyword density, url characteristics. Seemingly simple work, in fact, look at the opponent's situation can reflect the search engine's current preferences. For example, title words and keywords position. Also pay special attention to is the density of the keyword. The author has always felt that the keyword density control in 2% on the line, do not rule out some individual sites as high as 8% can still get a good ranking, and not be punished. You can only say that some of the keywords are special cases.

Finally, the author needs to remind that the analysis of competitors can not be limited to a website. You can search the relevant keywords to get more competitors, not necessarily the first site to be ranked. Often behind there are some cattle stations, registration time is not long, the number of chain is not much, the collection is not much, but can get good rankings of the site is also worth our digging to learn. If the competitor is too strong, and your hands do not have enough resources, then suggest you can choose the key words below the pyramid, beyond the detour can also be. This source Yu Ying women http://www.xintian.info/stationmaster Original, have like friend please support, write an article very not easy oh.