Absrtact: Although many of our friends are professional seoer, but in doing SEO competitor analysis, will certainly be very headache, especially encountered some unconventional competitors, obviously included a small amount, snapshot update lag, outside the chain is not much, but the line is very good net
Although many of our friends are professional seoer, but in doing SEO competitor analysis, certainly will also be very headache, especially encounters some unconventional competitor, obviously collects the quantity to be small, the snapshot update lag, the outside chain is not many, but also rows very good website, will feel the headache, the author now does the website promotion, the key word is "Zhuhai Website Construction" are the experts in the line to their SEO competitor analysis is a headache, today we have a systematic from the conventional to particularly in terms of how I do SEO competitor analysis, I hope to help the general practitioners.
Objective:
If you have just contacted a website to promote the new list, we have to do is
1, analyze the current website status, put forward rectification advice, from the internal optimization.
2, SEO competitor analysis to see competitors, look at their rankings and resource conditions, so as to analyze the optimization of time and work intensity.
I personally always think that everything is reasonable, absolutely impossible, people in front of you is absolutely there is a reason, then we analyze it.
General Analysis:
I believe that as long as a little understanding of the website to promote friends, can be roughly one or two, I briefly say.
1, the SEO competitor website Age analysis,
A, query the competitive domain whois information, determine the approximate scope
B, to find competitors included sites, the principle of the oldest one of the snapshot date.
These two ways to accurately determine the competitor domain name registration time, and site establishment time.
2, SEO competitor server stability analysis.
A, look at the other server's IP, what line, in what location, the current IP on how many Web site address.
B, analysis of the current IP Web site on the type and quality of other sites, the projection of his server quality and level, as well as the possibility of being punished.
Details determine success or failure, and this information is useful.
3, SEO competitor included quantity analysis
A, analysis of competitor website currently included total
B, look at competitors, the last day, a week's collection.
C, open the competitor's website, analyze the total number of competitors ' columns
Through the above analysis, you can roughly determine the competitor's daily article updates, included time distribution, the total amount and the proportion of the total number of articles, and so on, you can calculate a lot of things.
4, PR value and external chain analysis
A, can analyze the competitor day, nearly a week, one months outside the chain quantity, determines the website outside chain activity degree.
B, determine the quality of the opposite chain and PR value.
C, analyze the types of competitors outside the chain site
This is very important, such as competitors in the classification of information published in the number of articles, in fact, you can also send, can be analyzed to the frequency of his chain, the way, is to buy or, black chain, in fact, these can be obtained through analysis.
5. Other analysis
such as the degree of original article, internal link structure, internal optimization, and so on, these discerning people are visible, in fact, I personally do not analyze these people, because you just do your own internal optimization can be, the internal optimization of the elements will not be too much, no analysis, do their own line.
Ultimate Analysis Strategy
Recently found that the local "Zhuhai website construction" The word ranked before the comparison of some sites, very unreasonable, specific performance, PR low, new station to establish less than one year, the chain does not exceed 500, included not more than 30 of the site, but ranked is the forefront, very let me headache, baffled, find a lot of expert inquiries, mostly perfunctory , there is no specific results, it seems to quantify SEO is still relatively troublesome, but the problem has to be solved, I was so resolved.
1, analysis of competitors, this week's collection and changes, each time the first page of the HTML to save.
2, each ranking change, snapshot update, save the new snapshot page of the HTML, set up a standard library
3, add the above mentioned general way to determine each other, add some new article strategy.
Generally this type of site, the ranking will be small fluctuations, my approach is to use Word comparison tools, the different period of the source code for comparison, to find out the difference between the codes, see what the other side of the specific hands and feet, thoroughly understand the situation.
If this is still no solution, the answer is only one, brush flow up.
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