SEO: Insist on innovation, don't be afraid of making mistakes

Last week, I delivered a speech at the http://www.aliyun.com/zixun/aggregation/13143.html "> network analysis Conference in Hong Kong." At a dinner party, a quote from a menu caught my attention and sparked my thinking. The passage reads: "Innovation allows you to make mistakes, and art knows which ones you should keep." ”

Later, I studied this paragraph and found that it came from Scott, author of the Law of Burt. Adam。 I was in Hong Kong, eating at a Finnish restaurant, and I found a quote from an American author on the menu, and it turned out that the world was so small.

This episode has sparked my thinking about two important issues of web analytics and website optimization: When we innovate, we focus too much on technology, but rarely on possibilities.

I. Focus too much on technology

When I firmly believe that technology will promote the development of business, often for customers and enterprises to do the right thing. Companies focus on the latest and coolest technology inventions. When technology becomes very simple for the enterprise, this technology will not be of great interest to the user. Consider that all CRM or content management systems on the site are postponed for 12 months or more, and something is being consolidated.

When a major initiative has important implications and helps companies to improve their business, they become so tardy that they cannot meet potential requirements or early sales commitments. Because this technology attracts a lot of resources, attention and priority, it may hinder the timely introduction of other innovative technologies.

Second, little attention to the possibility

Now, we're going to talk about a more important topic: the possibility of designing and replicating the web's performance, especially the site's innovations. Not all businesses risk investing in networks, and not all opportunities can lead to failure. Because they can not take risks, sometimes lead to failure, so they lose the opportunity to understand the wrong.

Our most successful clients are in favor of making mistakes and trying to be possible. Don't be afraid of failure, don't be afraid of being different. Most importantly, make sure you learn from your mistakes.

(Original: April 10, 2007; compiling: Song)