SEO optimization case an information portal optimization scheme

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

First, the site analysis speed information port (http://www.7su.net) positioning in the Chinese Enterprise Info portal business-to-business platform. For enterprises and individuals to provide enterprise information and product procurement/investment information publishing platform and the latest processing cooperation, agents, business opportunities information Services. Second, website optimization goal analysis

Speed information port to play to create domestic well-known set of business-to-business, online trade, online trading, trading market, online trading, trading information, trade opportunities, business information, supply and demand, procurement, purchase information, supplies information, processing cooperation, agents, business opportunities, industry information, business services, the best platform, And then through the speed information platform services to enhance the "speed information" the brand's influence, and deepen the user in the field of business information on the "Speed Harbor" brand recognition and loyalty. is an important part of brand strategy.

We believe that to make full use of search to promote the impact of the site and brand awareness, must let the website appear frequently in the search result front, will search regarding the commercial information each user "attracts" to the speed information website to come up, and through the rich content and the good service, satisfies the user to the message demand, lets the user approve the speed harbor, And then accept the "speed Harbor." How to make the site in the search engine performance, so that search users more easily find us, it is necessary for the site to carry out a comprehensive, meticulous, effective search engine optimization work; After careful analysis of the speed harbor, we think that we need to carry out optimization That is, the channel for all aspects of the optimization work to improve the number of search engine included pages, levels of Web pages and the weight of the site, at the same time, we will analyze the effective key words through a number of strategic layout to the Web page, and eventually improve some column keywords in the search engine rankings.

Third, keyword Analysis 1, the target user search behavior analysis We in Baidu and Google two mainstream search engines on the "E-commerce, business-to-business" and other related search keywords, summed up as follows:

After continuing to observe the trend of user search behavior, our analysis is as follows: Users in different stages of the search is different; in the early days, "e-commerce, agents, investment," such as keyword search volume, at this stage, users need to provide e-commerce information; mid-term: industry-class portfolio keywords such as "trading market, online trade, Online Trading, trading information "increased demand, at this stage, the user has a purposeful start in accordance with the region to inquire product information; later," industry information, talent recruitment, business network, investment information, network Business "search quantitative, from behavioral analysis, the later, through the normal way to buy tickets the lower the probability, therefore, The second-hand car ticket trade began to flourish. In summary, our optimization work in addition to the overall improvement, but also in three periods to focus on different directions. 2, content analysis of the website the content of the speed information port mainly includes: The user publishes the enterprise/talented person, the purchase information, the supply information and so on, the comprehensive analysis these information content, we have summed up several kind of keywords: enterprise business opportunity, talent recruit, purchase supply, agent commodity, place and a place commodity information However, we believe that the coverage of these information is not sufficient, although it can meet the basic needs of a user, but for users with diverse needs, it is still inadequate. Therefore, we use a number of strategies, such as: for different regions of users to display local information, so, it produced a "region + keywords" such as the combination of keywords. The purpose of Web content analysis is to find new content that the site should build but still not build to meet the user's search needs.

Combined above two points, we summed up the site optimization for several categories of keywords:

(1). Popular common words: investment, agent, recruitment, e-commerce, business opportunities--facing the early stage

(2). Regional combination words: Beijing investment, Shanghai agent, Guangzhou recruitment ...--facing the medium-term

(3). Direct demand words: XX investment, XX buy, transfer xx, buy xx......--facing the late

(4). Accurate search Keywords: a place of the enterprise, a product of the company ...

Iv. Site Diagnostics Site Diagnostics is an important preparation for site optimization, only first know what the current site problems, only good medicine, rapid and targeted improvement of the site.

In a comprehensive analysis of the link structure of train ticket channels, Web page layout design, keyword distribution, page template, we found that the site on the search engine unfriendly to the following questions: (1). The title of the page is too long, lack of emphasis and prominence, can not reflect the key information contained in each page;

(2). The Web page label design lacks rationality, cannot attract the user to point in;

(3). The internal link structure of the website is unreasonable, the Web page lacks the correlation, the content page lacks the reasonable navigation, even the user does not know how to operate can return the superior page

(4). The most valuable information content in the Web page is arranged unreasonably, which causes the advertisement information to be outstanding and the information content is not prominent, which affects the user's suspicion of the Web page value.

(5). The pictures in the Web page are not well handled

(6). Problem with URL design

(7). Part of the function in the program design is not conducive to users and search engines (such as: Site Query page search.asp, according to the user query keyword display corresponding query results, but if no trigger query, then search.asp should show all records)

(8). Export link settings lack of planning

(9). Resource utilization is not in place, not to play the main station and other channels of resource advantages

(10). Lack of site map, hinder the search engine on the Web page crawl, affect the number of pages included

V. Enhance user experience 1, optimize user operation

The results of the initial train tickets of several major cities in China are provided to users in the form of links. Users can switch search results between different cities simply by clicking on them, without requiring users to enter complex information before searching, while at the same time creating a correlation between cities at all levels to promote "Regional + train Ticket" The ranking of such keywords is beneficial. 2, enhance the search function

Reduce user search must enter the conditions of the item, so always can provide search results, improve user satisfaction. 3, to meet the different users of the Internet habits

We think: Some netizens prefer the forum mode rather than the site model, so we opened a search channel in each page, and in the speed of the home to quote local customers part of the purchase/transfer of posts, so that the search channel and home page interoperability, link play to the greatest value.

Vi. optimization strategy and implementation of the whole station

1, page Title 2.1 first page

(1) When the city parameter is BJ, that is, the Beijing user, the page title written: Beijing talent-Beijing talent Recruitment-Beijing talent network-Speed Harbor

(2) When the city parameter is sh, that is, Shanghai users, the word written: Shanghai talent-Shanghai Talent Recruitment-Shanghai talent Network-Speed Harbor

(3) When the city parameter is GZ, that is, Guangzhou users, the page title written: Guangzhou talent-Guangzhou talent Recruitment-Guangzhou talent network-Speed Harbor

Other parameters, and so on, the parameter indicates where the page title is modified according to the place name.

2, pagination keyword settings

1 Supply Information page http://www.7su.net/seller/index.htm

Original

Modified as: Procurement | Procurement network-to find procurement information in the fast port

2.3 Ticket Details page

Title Design: Buy train tickets/Transfer train tickets-departure-destinations-train-trains-ticket network-China ticketing online

3, Web page label optimization

Keywords: e-commerce, business-to-business, trading market, online trade, online trading, trading information, trade opportunities, business information, supply and demand information, procurement, buy information, supplies information, processing cooperation, agents, business opportunities, industry information, talent recruitment, commerce network, investment information, network business

Description: Speed information port is a professional business-to-business information website for enterprises to provide e-commerce, business opportunities,

Talent recruitment, as well as the release of supply and demand information professional business platform, and provide professional enterprise website construction Services, is the world's leading Enterprise Portal

4, the internal link structure in the channel all the inside page to add navigation links, so that the links between the pages of interoperability

(1), inside the page to increase the breadcrumbs navigation:

Information Port Details page: Information Network > Port details

Information Port Query page: Information Network > * * * * SEARCH (* * * Dynamic display area, such as Beijing, Shanghai, Guangzhou)

(2), in the channel all pages add to the query page link (inside page to picture link form embodiment) 5, picture optimization

The home page and all the inside pages have added to the query results page of the picture link, these pictures are linked to the actual query results of the content of the page to carry out the alt text Design 6, Web page display content optimization

(1), reset the information port message display bar number, according to different parameters, show more regional keywords

(2), enter the train ticket information link anchor text design: "Information 7, integrated resources

The use of their own resources, in the Business Forum, information channels, talent channels to add the speed of the link, the formation of enterprise information as the theme of the group 8, link a wide range of

In the website link extensive construction, we have adopted three kinds of tactics

(1) Links: Set the principle of link exchange, and in some high-quality Web site exchange links to enhance the weight of the site

(2) Website cooperation: through the column cooperation, the advertisement position exchange, the cooperation link way and the small and Medium forum, the website to reach the link cooperation

(3) Soft text promotion: In each related platform release soft, increase exposure and external links 9, Sitemap

The classification produces the XML format and the HTML format website map, the XML format website map submits to the Google to speed up the crawl to the webpage; HTML-format sitemap Accelerates Google's index of important pages