SEO Sharing: Simple word segmentation rules and long tail strategy

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Word segmentation rules and matching strategies, in fact, should be said to be seoer need to understand the basic knowledge, to give a simple example. "Jinan quality pulse woodworking engraving machine" The word, we generally call it a long tail keyword, you can split into some of the words we think are valuable: Jinan woodworking engraving machine, quality pulse woodworking engraving machine, Jinan engraving machine, quality pulse carving machine, Jinan quality pulse engraving machine, jinan quality veins, woodworking engraving machine, engraving machine. When a search engine makes a match, phrase or sentence semantic grammar is no problem, the general title has a complete match, will give priority to present, but many times our search term may be ambiguous or have typos, if it is a typo, the general search engine will give the "you are looking for is this: xxx" such , if there is ambiguity, the search engine will be based on the data in the database analysis, "Guess" the user's search intentions, and then give more selective search results. This point Google does very good, generally we search Google, search some of the more professional product words, Google will like to list more selectable options to present to the user.

Like Baidu if search some more professional product words, generally are exclusively enterprise station or business platform (but now also has been improving), but today to mention this rule, is mainly related to site optimization keyword strategy in the long tail. I personally like the long tail, and now the network on the long tail and the price of the topic of the discussion also has a lot of what is better or worse may be specific situation specific analysis, but for me personally I prefer the long tail with the subjects, of course, not to refer to not the word, but to separate a part of energy and resources, especially when the new station on-line, Through the long tail of the optimization of the flow and weight accumulation, but also to meet the Boss (or customers) as soon as possible to achieve the psychological.

Now the boss (or network company's customers) are such a mentality, I do not care how you do, I as long as the results as soon as possible, I pay you money, you have to give me immediately see the effect, what? At that time, the day Lily was cold. So, no way, as a bitter seoer, you always give him a taste of sweetness, according to my current leadership means: Your explanation is too troublesome, I do not want to understand, I just want you to show me hope. So, two weeks, hard to bring a bit of an exponential word up, the leader looked after said, oh, yes, continue to work. Although it is a sheer helplessness, many times you have to do it.

Of course I said I like the long tail, not because of being forced to like. For example, I believe a lot of people are not interested in making company names. But Baidu Bar, even if your company's official website certification, search your company's name, his ranking rules still follow their own rules, so often encounter more embarrassing things, some offline users search your company's name (most people do not like to remember the site), Looking for a long time did not find your official website, or directly to find a not your official website, for example, the word I cited above, "Jinan quality pulse woodworking engraving machine" may be the user saw a product line in Jinan, a brochure or advertising, and then he is more interested in woodworking engraving machine, so he searched in Baidu ( He wanted to find the company's official website), but unfortunately, the first out of the possible promotion, three after the promotion of the site may not be the company's official website, or may not be the company's official website now. The user in the first page did not find, but he did not lose patience, he searched the "Jinan product pulse", but unexpectedly still can't find (in his opinion, no official certification of the site, not the website), this time is not more embarrassing it. But this time through the long tail can easily solve this problem, if I do a "Jinan quality pulse engraving machine" such a word, but also with the use of engraving machine this subject, but also to do "Jinan product Pulse" This company name, convenient and quick, you deserve to have.

The long tail word general conversion rate is high, this is recognized. And many times the long tail can also bring you unexpected benefits, sometimes some valuable words you did not find, but was your long tail brought up (a long tail of a participle), and then you suddenly found: Yi? The original word is also indexed, and carefully think about there is a good conversion rate!

Of course, this point is mostly small and medium-sized enterprise station, experience is limited, if deficiencies, but also hope that you reader correct.

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