SEO What is the use?

Summary: What is the use of SEO? This is one of those people who are obsessed with getting into the industry or thinking about it. What is the use of it will determine the future development of this industry, industry structure, and discipline system. But in fact, different people on SEO useful rationale

SEO What is the use? This is one of those people who are obsessed with getting into the industry or thinking about it. What is the use of it will determine the future development of this industry, industry structure, and discipline system. But in fact, different people on the SEO useful understanding is different.

We do not delve into the causes of this different understanding, such as people's education, age, social environment, knowledge system, vision and so on. But if we want to find a more unified, can be recognized by the SEO value system, we need more efforts. The author here is only to own understanding as the basis, to speak some empirical understanding.

1, do SEO is to SEO

Many people do SEO is to SEO, they tell customers, your site ranking too behind, the site is too bad for search engines, must do SEO. Want to have included in the search engine rankings, will be SEO. In their eyes, SEO is optimization, in order to optimize and optimize, in order to perform well in the Search engine optimization. They use their own in Baidu's collection, ranking as a show of capital. They even complacent about finding some search engine loopholes and feel they have reached the highest level of success in SEO. Their goal is to be included and ranked in search engines.

In order to achieve this goal, they first to optimize the station, followed by the station outside, and the station optimization does not affect the entire Internet information construction, and the outside of the chain, soft text, spam comments, and these spam information may cause a large user experience decline. But they are in Webmaster tools to query the number of the chain as a show of capital, enjoy in it.

2, the purpose of SEO is marketing

Those who hold this view also occupy the majority, they think that SEO is a marketing way, marketing means promotion, sem bred and born, they think that SEO should cooperate with other marketing methods, such as social marketing, micro-credit marketing, will be a combination of various ways for the enterprise's brand, products, sales to make contributions. In this concept, SEO to make the site top, preferably occupy the first few pages of search engine results, their products related to the ranking of keywords to achieve the ultimate. They do the same basic SEO as the previous one, but thankfully, they will not make too much rubbish, resulting in the entire internet filled with a variety of boring information. They want their businesses to be the attention of the vast number of netizens, and through the SEO to get more orders, so as to get more revenue.

Marketing in the sense of SEO to do more, usually the whole site and the company's business together, they may not only be dealing with optimization problems, but also to think how to make customers firm orders. Of course, this is also a lot of the production of network Garbage Lord, they hold a try mentality, urgent work of the hope that more outside the chain, can attract the search engine's pro-Lai.

3, the purpose of SEO is the user experience

There are also a few people who hold this view, of course, the users here in addition to the site itself, mainly refers to the search engine users. After the website information optimizes through the SEO, hoped can give the user to show more conforms to the user to search the demand the result, and the performance clearer, the goal is more clear. In the final results of the search, the higher the requirement matching degree, the better the correlation degree of the retrieval result, the better the higher the information content integrity.

The user experience as the goal to do SEO will be more concerned about the user's friendliness in the site, but also consider some details, such as in the search engine rendering results to display those words. In the Baidu "Pomegranate algorithm" issued, the webmaster more attention to the site's internal user experience, even through some of the above methods to make the ranking by the front, but also allows users to have a better sense of experience.

4, the purpose of SEO is the accuracy of information

The majority of this view is based on the quality of the search engine service as the starting point of the people, admittedly, the search engine is the user's product, that is, to provide information index. Our society can not leave the search engine, no matter how it exists, such as the mobile phone app market software search, Enterprise internal file search, real estate company to a user's real estate information search, and so on, search engine information to obtain a significant increase in power. But in this process, the information comprehensiveness and accuracy become the biggest problem, on the one hand provide the information to be enough comprehensive, so that users in the selection of the most relevant one, on the other hand the information to be very accurate, so that the significance of the search engine is reflected. And SEO in this process can help search engine better crawl data, and in the retrieval of better reflect the content of information. This solves the problem that search engine searches the whole and registration. (Of course, only to some extent.) There is no shortage of people who use it for personal gain. ）

Based on this consideration of SEO more focused as a source of information on the site, how to let the information in the search engine performance outstanding. For example, the same two messages, although they are the same content, but because one of the pages of the various meta information is not complete, such as the label does not respond to information topics, the entire page code contains too much extra code. In short, the search engine crawling and indexing are causing trouble. And the other is optimized SEO (station, outside the station), even if they are the same value in the content, but because the search engine is only machine, the optimized information recognition is higher, in the search results after the natural also obtained a better performance.

In short, the usefulness of SEO for different people, there is a huge gap. Even if it is the SEO industry, the understanding of this issue is different, it is because of this difference, eventually led to seoer in the optimization activities, the choice of different methods and roads.

Article source Mobile Power http://blog.china.com/u/130828/668573/, reprint please specify!