SEO2 Years of experience

Absrtact: Engaged in the SEO work 2 years, transforms the operation 1 years, deeply realizes the formidable operation. A good business plan can guide the direction of the performer and enhance the ability to execute. All engaged in SEO friends know, SEO customization goals are very difficult, but also

Engaged in SEO work 2 years, the transformation operation 1 years, deeply realized the strong operation. A good business plan can guide the direction of the performer and enhance the ability to execute. Those who have been engaged in SEO friends know that the purpose of SEO customization is very difficult, but also very difficult to control and measurement. If the task distribution is unreasonable, often let the performer not see the value of their own pay, resulting in a snub mood. So want a website to develop well, need an optimized operator to control. The following author to talk about my own experience:

I. Determine the purpose of website development

Some people develop their own website is pure interest, so keen to do their own things, so did not consider the profit. And most people do the site, in fact, in order to profit starting. And this profit is divided into what kind of profit, some people want to sell products, some people want to do a good job site and then be acquired. In any case, can not be separated from the user, so the site's user experience and the quality of the Web page to be careful, although a bit of nonsense, but the clear purpose is our premise.

Second, the classification of web site types

The type of site that divides it is actually the kind of profit that is mentioned above. To put it simply, information application-type website, mall website, comprehensive website, each kind of website promotion form is different. At that time in the search engine marketing more and more big situation, these websites must do well in the station optimization. The purpose of planning Web site types is to identify which means of promotion is the main, which means of promotion as a supplement, this period is still a big difference. So engaged in different industries of the seoer is also a variety of operating means, if always static, then only at the wits, the effect is difficult to present.

Third, the planning of the site optimization work and editorial tasks

When it comes to optimizing work in the station, this is mainly for the search engine task. This includes structure, tags, keyword assignment, and so on. Do not underestimate this piece, because now the improvement of Baidu algorithm, has been stressed that the chain is naturally generated. Then we can imagine, an ordinary person, even if you see a good article to share, will be deliberately anchor text link to share it? Obviously not, so now the anchor text outside the chain effect is reduced, but search engine to search results based on the keyword rankings, which apparently the site itself played a key role, So it is necessary to do a good job in the station. The task of editing is also easy to set up, quantitative editing tasks, you can ensure that the editor a certain degree of execution.

To optimize the task of personnel development

A lot of supervisors can't make the corresponding performance task for this piece of person, so always grope for a headache, so it is difficult to guarantee the website optimization smoothly. In fact, it needs to be in charge of their own data analysis ability to be strong enough to adjust according to changes, rather than fixed how to send out the chain, how many problems. To give a practical example of my operations, 2 outside the chain of personnel task assignments. Because of the site's industry, so the forum to keep abreast of the interaction is very high, and the early stage of the forum need to raise account, bar is relatively good hair. I mainly asked to post 15 posts a day, especially to the evening to carry the top sticker, because the number of active at night more. Some people worry that this will not be too single, this I tried, do not worry. The second is the submission of soft paper, 2 a day, there are appropriate friends chain. PS: This is the task of two people, probably the whole heart to do the words can be completed in 4 hours. ) tasks are generally subject to appropriate changes based on the analysis of effects.

V. Cooperation between websites

Now simply rely on their own groups to develop alone, it is difficult to develop quickly, but also bad development. So this is going to involve cooperation with other websites. And of course there is the effect of mutual benefit, of course, it will also involve money investment issues. For example, our website has edited a very good soft article, but the difference of the publishing platform makes the difference of value. There are other types of cooperation, of course, and this is a very common operating technique.

The author from the SEO implementation step by step to the operation, this period can deeply realize that there is no clear practical goal, execution is very low. So to develop a good website, operation is the key.