Seo,sem and Network Marketing

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Today I want to talk about SEO, sem and network marketing relationship. Of course, my humble talents, I know really limited. If there are errors and improper places, but also hope that we do not hesitate to enlighten.

The importance of Internet marketing to SEO and SEM

A few days ago saw a customer, is a pet hospital, when and the other talk about SEO (search engine Optimization), for our service is very satisfied, but also very much agree with this in Baidu, Google, Yahoo and other search engines on the marketing model. At the same time, the Pet hospital's hardware and software can be. It is supposed to be no problem to reach a cooperative intention, but there is a condition which restricts our cooperation.

Which condition? This is the pet hospital mainly to the dog to see the main, but the situation is: is the crackdown! What's the crackdown? Crackdown on dogs. That is, many people in the family's pet dog is not caught or beaten, so that the number of family pet dogs decreased dramatically. Plus the location of the Pet hospital is not very good, the result can be imagined.

From this example, it is not difficult to see a fact:

No matter how high your SEO technology, sem planning how perfect. But if you do not understand the market, do not understand the difficulties faced by enterprises, do not know how to make the resources available to powerful conditions, you can only be heroes.

Like the above example, you can optimize the site, but if not solve the actual customer source, can not solve the cost of investment and return to the calculation of profits, even if the first page in the first and what is the use?

I sometimes think that foreign websites generally than the domestic PR value of the site is high, is it because they are SEO, sem and network marketing combined to do it? When you respect the user experience, the search engine is to you also attention?

In marketing, the basic concept of marketing refers to the basic needs of people. Maslow, the psychologist, breaks it down into seven levels, which, by its very importance, are the order of the seven levels:

1, physiological needs.

2. Security requirements.

3. Social needs.

4. Education needs.

5. Be respectful of demand.

6, seek the United States demand.

7, Self-Realization needs.

and Maslow points out that only when the current level of demand is met will people pursue the next level of demand.

Of course, we're not in marketing class today. But to see in the network marketing, these seven aspects how we should understand.

In short, in the network marketing, especially for the vast number of seor, these seven aspects you should understand this:

1, network survival needs. (Physiological needs)

In the original, "physiological needs" refers to the basic needs of people to survive, such as: eating, living, wearing and so on. So catering, apparel and real estate industries are never without market.

But for network marketing, I think should be called "Network survival needs."

And why? It's simple, because when a customer realizes that the Internet is a huge market, he's bound to think about how to survive. How can we survive? What am I going to do to survive?

This becomes the most basic survival requirement.

2. Trust demand. (Security requirements)

Trust requirements? No mistake! Right! Oh, to believe your eyes, is indeed the demand for trust.

The original is security, here is trust.

And why? To put it simply.

As for the "security needs" of the original text, we can simply understand that it is not infringed. And here the "trust demand" refers to a variety of network services, the need for trust between each other.

Today's network environment is complex, marketing means various kinds of, followed by, of course, more and more liars. In addition to the current national overall level of awareness of the network is lower, more and more people have been deceived more or less, so when you contact new customers and maintain old customers, remember to remember, make money in the first thing. Be sure to cultivate mutual trust and customer dependence on you, not to rush.

3, information integration needs. (Social needs)

What are the social needs? Just want to know more people, know more about this society.

and information integration needs, simply refers to SEO and SEM work. The foundation of the finished, it is time to show their talents, let more people to know the site of the customer knows!

4. Training needs. (Educational needs)

This is not much to say, it is easy to understand.

Customers need to understand and know what he's spending money on, what he's dealing with, what you're doing.

Oh, this process is easy to enhance mutual trust.

About 第五、六、七点, I will share with you in the next article.

In short, want to remind you, do not seo to do seo,

You need to understand the customer's heart, his needs, his situation, his difficulties and fit his services.

When you talk about optimizing technology, do you see the confused eyes of each other?

When you talk about planning and thinking, do you see the look of the other person's questions?

When you are full of professional words, have you ever thought that the other side can understand and accept it?

When you complain that your offer is not accepted by the other side, do you ever reflect on whether the other person really understands what you are saying?

I hope you have to pay attention to your value needs to be your customer identification is truly valuable value.

Please consider the experience of the customer,

Please have a project, ask a lot of advice and feelings of the unprofessional.

SEO is not only a technology, but also a door art.

SEO is not independent, it needs to properly guide and appropriate partners. Like salt, eat alone will be salty death, but when with other spices, ingredients combined, it is delicious ah!