Seven key factors of improving website conversion rate by using classified information platform

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I used to think it was easy to do classified information, just find an article in their own website or a simple edit a little content, casually think of a title, release can, but do it I found not to have the due effect, our aim is to use this information to bring US transformation. So how do we do that? I think that to improve the transformation will do the following points.

First of all we have to choose the right platform for their own website. We have to according to their business needs, such as we are local sites, it is necessary to choose the platform for the local, as we are mainly in Changzhou, Jiangsu and surrounding areas of users, then we choose to do 58 this platform, will choose to the city of Changzhou to publish information. If the industry is relatively strong products, it should be preferred those industry platforms, such as we are doing chemical products, we choose to go to China chemical information network such platforms to publish information, and will not run to some irrelevant places to publish. Second, we need to determine the number of platforms based on time and effort. Can not choose a large number of platforms from the outset came to me to wait for myself but not so much energy to do him. In the preliminary determination of a number of platforms, first test a few days, recorded in the major platforms on the release of the situation, see how the rankings, see how the ranking, after the collection of good, ranked good platform to pick out, remove those poor quality. So repeatedly until you accumulate enough quality platforms.

Second, the title should be consistent with user search habits. To do classified information is mainly to use his high weight characteristics, the release of a large number of information from the search engine to attract customers and traffic. The key factor in determining the effect is the title. Only to ensure that the title is consistent with the user's daily search habits, it is possible to obtain traffic from the search engine, so we need to spend the mind to study the target user's search habits, to know what they care about, such as product prices, quality, after-sales service and so on. Then put the words that the user might search into the title. Like I posted a message in classified information titled "Early Symptoms of gout," although the title will have users to search, but also may get traffic, but he can not bring to our site to transform, because the user sees the message may only be concerned about the symptoms of gout, Wasn't sure if he was suffering from gout, there is no treatment of an idea, so I think this title can only play a role in branding, and if the title is written "Changzhou which hospital can treat gout", which is in line with the user's search habits, it is possible for us to bring transformation. Note here that the title can not be too long, and not less than 6 words.

Third, the information must have a certain degree of originality. Search engines have always been like original and distinctive, valuable content, for such high-quality content, also easier to get rankings, remember not to repeat the content of the release, and if you release the information there is a large number of similarities, some platforms are limited so you can not send out. As I publish the information will be in the article added some special symbols one is for the more eye-catching display of information, the second is to enable it to achieve an original request. Published information should also have a certain degree of professionalism and pertinence. Can not for sucks, and casually to patchwork content, release some people are familiar with, often see some content, because our promotion transformation effect how, to a large extent, depends on our information content can affect the user.

Four is to seize the channel. Classification information platform, there are many channels inside, in order to ensure the effectiveness of our release, it is recommended to publish information, can be published in the channel to publish, so as to increase the hit rate in search engine results. For example, we do the medical station, in the list of information published online

Can be published in these columns, not only in the medical here, but also with some of the medical relevance. Notice here a bit irrelevant do not send, because if the classification is not to be deleted post.

If there is enough time, we still need to distribute the section. We all know that the classification information platform traffic is not small, and on its platform on the release of information is also a large number of information we do not know where to go, and some information can be refreshed once will top to the front, but this is a minority, there are some to pay, So we're going to be posting information at different times of the day, for example, when we think that there will be a large number of users at which time to send, the general I will be at noon and evening these time to release, to ensure that in different times of the user login, it is possible to see our information on the channel.

The sixth is to leave the link can not be home. The general classification information platform, can leave the link, but there are a lot of people in the release of information is left behind is the link to the first page, I was like this before, I think this is very not targeted, if users want to see the original text and then go to the homepage and then to find the link to this article is very easy to lose users, I think it is best to leave the relevant pages of the link, this pro is also conducive to the increase in the weight of the whole station. At the same time also pay attention to a content not to stay too much to avoid causing users disgust.

The seventh is to follow the rules of the platform. Each platform has its own rules, we in the release of information must be clear on each platform some of the rules, do a lot of natural will know these rules, do not comply with his rules will be frequent deletion of posts, this is not worth the candle.

The above is I do classified information when summed up a few key points, I hope to share with you to learn!

This article by the Changzhou femoral head necrosis specialized hospital http://www.gk102.com.cn/original publication.