Several key indicators of brand-oriented and transactional web sites

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Today's search engine competition is more and more fierce, in order to improve and improve the performance of the site, we have to develop a series of keyword indicators, used to measure and compare the status and progress of the site. So obviously, for different types of Web sites, the key indicators of detection and improvement should be very different, below we will compare the two types of sites in the main indicators of the differences in the requirements.

Brand-type sites are often concerned about traffic, people's access to interest, loyalty, in general, brand-type sites are also concerned about other competitors ' website trends, including whether the implementation of new promotional programs, content update plans. In response, a trading site hopes to achieve the sale of goods, services on the site or the ultimate advertising value of the behavior, they may be the ipad or subscription, comment, registration, whatever it is, the core of the process is to complete a specific transformation.

What are the benefits of the Web site during a typical visit?

For brand-type sites, such indicators are mainly focused on the jump, exit rate and the amount of subscriptions, because these indicators reflect the interest of visitors to the site distribution and intensity, especially if this will become a brand site marketing goals, its importance will be further highlighted.

For trading sites, such indicators are highly concentrated in the proportion and quantity of conversions and abandonment. Run a Web site of any type, it's always about adjusting the various web design and pricing strategies to find those with the highest conversion rates, in which simple advice, both inside and outside, doesn't make much sense unless a particular click can turn visitors into consumers.

What are the web traffic access routes?

For brand sites, such indicators are the core of the recommended and search engine traffic, by extension, about how many links to my site also let it naturally became the second evaluation criteria in this indicator. The main job of a brand site is to pass on information, so it's important to know where and where it's going to come from, which determines whether the ultimate delivery effect of a branded web site points to a target or prospect.

For a trading site, there may not be much difference in this metric, and the biggest difference may be that the trading site pays more attention to the motivation of the visitor--the non-transactional visitor may not be the ideal visitor we need most.

What is the direct interaction between the website and the user?

The network is increasingly becoming an ideal means for enterprises to expand their market, especially for brand-type websites, whose main concern is to focus on the loyalty and registration quantity that best reflects these characteristics. For trading sites, these indicators can be understood as the formation of a trading foreplay, and another indicator of the same importance is the arrival rate of the site marketing activities, such as the activation rate of the EDM, trading sites especially like this indicator.

What about the basic performance of the site?

All site operators need to know whether their web site is functioning properly and try to ensure that it remains at its best. In addition to very individual cases, brand-type Web sites are limited to a small amount of traffic, generally do not appear due to flow problems caused by the site, but tend to care about the effectiveness of the site content and the overall average access performance. Generally speaking, the common problems of the brand website mostly focus on unable to take care of all the visitors have the level of access performance.

Transactional web sites have a much higher performance requirement because of the significant performance impact on the site's conversion rate. Trading sites need to face a sudden rush of traffic (such as a great promotion, 11.11), and the test of cyclical traffic spikes (such as weekends or month-end clearance). At the same time, the site should provide sufficient capacity to support frequent content updates and adjustments.

What are the site risks?

Obviously the most important risk for a trading site is the disclosure of user transaction data, but this is generally a challenge for a professional security team, which is now often represented by a bank or Third-party trading website. Another issue that needs to be noted for trading sites is the avoidance of arbitrary abuse of the right to comment.

The only problem with branded sites is to avoid the disruption or graffiti of individual users.

How is the user's feedback to the website?

Brand-name Sites obviously care about this, and the indicators that can be used to reflect are how much reliance the search engine has on our site--including both the rankings on keywords and the number of searches. For a trading site, the number of searches or how many people say that our site is good may not be the most important, can not be converted into a transaction of traffic is not worth it. This article is edited by http://www.hongxingcjx.com/, reprint please specify!