Several key methods to improve the ranking of keywords in enterprise stations

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Keyword ranking has been SEO optimization when we have been focusing on the issue. How can better accumulate the weight of the website, enhance the keyword ranking, stable keyword ranking, these focus is SEO optimization research direction. Many friends will encounter such a problem, the site's article seconds, included in the continuous increase in the chain has been stable growth, PV and independent visitors every day, why the keyword rankings do not ascend? For such a problem, today I would like to comprehensively analyze the problem, to find the root causes of the problem and solutions.

The internal chain of the website processing

In the site ranking has been on the case, the home page is from the site itself to check. Whether the internal chain of the site has reached the standard. We can analyze Baidu encyclopedia. Baidu Encyclopedia of the weight has been very high, whether in Baidu search or Google search, Baidu Encyclopedia ranking has been in the top 3 position, which is the user experience to do a good reason, but Baidu Encyclopedia within the chain of strong also meritorious role can not be. In an entry, we tend to see anchor text for other entries. In the Baidu Encyclopedia Bedovin entry, each entry and a number of internal chain transfer each other, the weight will continue to pass the increase, ranking naturally high. For the enterprise station, we also have to implement the transfer between the chain.

1 Navigation bar Handling

In Baidu's official optimization guide mentioned in the page to add a navigation bar, you can make the search engine easy to locate each page in the site structure of the level, and can play the role of mutual links. In a page with too much content, a crumb-style writing method is used. such as Baidu know the breadcrumbs in the navigation:

This use not only facilitates the user experience, but also can facilitate the search engine crawl.

2 processing of links between products

For the enterprise station, product display is the most important part of the site, is also our best to do within the chain of the plate. The classification between the products, navigation can be a good set within the chain, while increasing product search or site search in order to achieve the maximum transmission within the chain.

3 Link processing between articles

Enterprise Station also has an important section is the article page. Send articles when many people like in the bottom of the article left a point to the homepage of the keyword anchor text links to improve the weight of the site. But I think, so although can improve the keyword ranking, but a site in 200 articles, it is easy to produce keyword optimization over the situation. It is best to post the contents of the page in the hyperlinks, enhance the weight of the page to improve the weight of the entire site.

The distribution and density of website keywords

In the collection and outside the chain are normal situation, the site is not moving, we can not ignore a reason is the site optimization over. And the most can not grasp the keyword density. Density value in the end between how much is the safest, not only to achieve the effect of optimization and will not cause cheating suspicion? In fact, there is no most accurate answer. In a webpage, add the alt tag in the picture, the text joins title is advocated by Baidu Official optimization guide, add keyword in the label is also the method of optimization, as to how to distribute and increase need we try again and again, find the Web page most suitable keyword density.

Third, the site's title, Dead chain settings

Many enterprises stand a large number of pages using a title, this is not friendly to search engines, when the search engine crawling page, title will be directly displayed in the search results, if the title is repeated, not conducive to user experience, but also not conducive to the distribution of keywords. In each section of the page there are different keyword focus can achieve a good distribution of keywords. Dead chain processing is not much said, the site of the dead chain in time to dispose of, whether it is included in the page or not included in the page, in the case of inaccessible pages, are set 404, in time to dispose of.

Four, the site outside the chain of treatment

Comprehensive analysis of the form of the site outside the chain. The chain is also an important factor affecting the ranking of keywords.

1, business-to-business classification information: Many enterprise stations like to publish classified information on the Business-to-business website, and join the website link. These links are text links that can add little weight and form a single. So the outside of the chain can not be done as the focus of the chain, appropriate, so as not to lead to the production of garbage links.

2, the Forum chain: The forum outside the chain as far as possible to find a high weight of the forum, find to stay anchor this article links to the forum, every day to ensure that 2-3 forum anchor This article link, can gradually increase the weight of the keyword. Of course, many forums can only stay text links, although it can attract search engine crawling site, but the keyword ranking effect is not easy to send too much.

3, Soft text link: The most effective is the soft link. This effect is the most obvious, in the high weight of the site, every day to ensure the release of 1 soft article, improve the weight of the site quickly, the resulting chain is also stable, the quality is very high.

The above is the author summed up several key words do not go to the summary of several reasons, focusing on the site to improve the overall optimization of the structure, for the solution included good but not high ranking of the site optimization problem, summed up or to be based on user experience. This article comes from the Qingdao wedding photo http://www.wedqingdao.cn/, reprint please bring the link.