Several points for attention in bidding rankings

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Now keyword ranking has become a hot topic, people pay more and more attention to the power of the network, search engine marketing has become an indispensable marketing tool for every enterprise, keyword ranking also appeared in different ways of competition SEO optimization and bidding rankings, bidding ranking is through the way to determine who ranked higher disadvantage is the consumption of large , SEO optimization is the best way to get a better position in the natural rankings, either way, the goal is to let potential customers find your site through search keywords, increase sales performance and profit for the enterprise, save the publicity costs while also establishing a brand image, sometimes some business opportunities in the blink of an eye, For example, at that time to join the dregs cake, there is no time to do seo, do seo after all, it takes a while, and so on to optimize their money to earn enough, this time the fastest way is to bid rankings, Bidding rankings are very expensive how can we save money and generate benefits? The following is a simple talk about search engine bidding rankings should pay attention to what problems.

1, the choice of keywords: bidding keywords best by the person responsible for the business to discuss the selected, because they have a better understanding of the company's business, the market, especially the professional strong industry, the key words must be careful to choose and see if these words are not using traffic, if a customer base can not be searched online, the word is unnecessary to do.

2, with some relatively unpopular words: because the current search engine bidding is to click Charges, that is, no matter what word you put, no one clicks is not charged. Therefore, the proposed selection of some unpopular words, the main reasons are: ① with relatively unpopular words search these customers, the demand is more clear. More understanding of the industry, often such a high customer intention, ② relatively unpopular words in the enterprise relatively few, so the competition is relatively small, the opportunity to deal with is relatively large.

3, all search engines use the same keywords: Many companies will put in the Baidu keyword, a constant into Google. This is a big mistake, because each search engine uses different people, the search habits are not the same as the word.

4, pay attention to the description of bidding words: Search engine Bidding keyword description of the good or bad will affect the number of ad clicks, write a description to do: ① highlighting the business related to the key words, ② use words not too exaggerated, this will make the feeling that can not believe; ③ try not to write the price, when the customer and you talk about the price of the room to consider price.

5, regular analysis of experience: To add a traffic statistics to the site, combined with search engine backstage together to analyze what keyword search in, do often on their own keywords and advertising results analysis, summary and adjustment.

Source: Hebei old Xu Seo training
Address: http://www.hebeiseo.org
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