Share my three ways of doing local portal propaganda

http://www.aliyun.com/zixun/aggregation/9164.html "> Local portals are in the ascendant in the Internet world, and portals of various places" you sang my debut. " Initially the provincial, municipal level of local portals gradually rise, development so far, local portal sites have been almost all over the country every county, and some township even launched its own portal. The local portal site not only covers a wide range, but also has a large number of development. And not to say that the provincial and municipal portals are lined up, a small county is already a "portal" flying. The high coincidence of service area and object is bound to cause the fierce competition of these websites. You are the "first", I am the "biggest", who want to be the eldest, who also defy!

As a local portal site, in the face of the harsh situation and fierce competition, how should the siege, out of a successful road? The most important point is to have a clear, rational, objective and accurate analysis of the local audiences. The author believes that the local portal site by the number of groups and the size of activity can be roughly divided into the following five categories:

1. Local City computer users.

2, local internet cafes netizens.

4, local migrant workers overseas.

5. Local rural computer users.

Share my three ways of doing local portal propaganda.

1. Use ballpoint pens instead of leaflets. What are the key sources of traffic for local portals? I think everyone should know: talent. Talent channel is to pull a local portal site the most critical part, then how to do a good job channel it? I think that students are the most important step, like that to go to various markets or the number of people to send a variety of leaflets of the way is not practical, both waste money but not the effect of publicity. Now everyone should see, just send someone else's leaflet was thrown away. So it's good to use a ballpoint pen instead of a leaflet. First as a gift to customers or students will not be rejected, and now the price of ballpoint pens is not high, about 2 cents, compared to a gorgeous publicity ready-made said it is cheaper. Send students ballpoint pens (must be printed on the site, hey, don't be stupid home) is the best way to promote the site, no students refused!

2. Make Folder page. The newspaper is a good thing, like our Yimeng Evening News, Parkson information, a very large circulation, Parkson information as the largest recruitment, supply and demand newspapers, newspapers almost to every household. Why not choose to advertise in the newspaper? Because so much of the information in the newspaper is old, many people who look at the latest may throw it aside. And if it is to do folder page, when someone took the newspaper, suddenly fell out of a leaflet, he will certainly pick up to see, so the publicity effect reached.

3, do the bus handle advertising. Everyone in the work every day to avoid crowded bus, so the bus handle advertising effect is very obvious. A bus at least two thousand or three thousand people a day, do a handle advertising we this is 10 yuan one months, generally do the next bus about 100 yuan/month, spend so some money can bring how much traffic webmaster can think about.

The above is I do the experience of the local portal site (these are inside), take out to share the main is to really give webmaster a little help.

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