Share SEO Strategies for six-point site migrations

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With the relentless updating of search engine algorithms on the Internet and the growing expectations of consumers, our impact on the internet also needs constant change. At the same time we recognize that in this increasingly competitive online market to maintain a foothold, our development must constantly change. This means that the design of our site, whether it is a domain name or a website, is subject to redesign, unfortunately, the migration of various scale sites is a complex and time-consuming work, which is full of SEO traps, may lead to a significant drop in traffic or negative impact on the user's friendly experience. To this we need to develop a search engine-centric site migration strategy, not only can help you avoid these dangers, the greatest degree of retention of current traffic, and as future promotion will also have a positive effect on your site traffic. Although each site's migration or redesign is unique, but there are several core SEO site migration strategy is every marketing staff need to consider.

One: coordination and communication between marketing team and IT team

Often the marketing team and IT team have different emphasis on the redesign of the site. The IT team is mainly about improving the speed of the site and supporting the technology, while the online marketing team is usually focused on the navigation bar and design of the site. A successful site migration requires insights from the IT team and online marketing team, and there should be a smooth communication and coordination.

Two: Develop a content building strategy

In order to achieve high ranking to attract customers, our site must provide clear and rich content of the key words. Good content will help visitors to better understand the site's navigation, making it easier for customers to quickly understand your site content. Content Library will also let search engines crawl your site to crawl deeper pages, and improve the authority of your site and so on

Three: Define the right destination for all existing pages

Imagine you're moving to a new house. In your new home, in order to avoid confusion you have to pack five pieces of boxes on the content to determine the location of their new place. For example, placing cutlery, quilts, and cups will be labeled "kitchen"; blankets, sheets, pillows, in "bedroom" boxes, and so on. You should do the same on your site.

Four: Implement 301 redirect

Links can determine the weight of your site. Unfortunately, when we migrate URL changes, the link will be broken. Therefore, one of the most important steps in migrating is to achieve a permanent 301 redirect throughout the site. Implement 301 pages to page redirect to permanently redirect pages to the relevant pages on your new site to the old site. This will tell the search engine that your site has been moved to.

Five: Notify valuable link migrations

If you have a link to a highly authoritative website, it is a necessary job for you to contact the webmaster of each site and ask to link to new site changes from the old URL. This may be a manual process, but it is well worth the effort.

Six: monitor traffic and periodically crawl error pages

Post-migration Review crawl errors to verify that 301 redirects from your old site are working properly and check for unnecessary 404 errors.

Site migration or redesign is a painful and exciting process. The pain is that we are going to face a lot of trivial problems, excited that our site will be better development. This usually takes longer than you planned. But I hope this list will help you successfully complete your site transfer. This article by the conveyor belt http://www.jbssd.com original, reprint please retain the source.