Shen Yuan SEO: How to view the role of the user experience

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SEO industry because of the low threshold of entry attracted a large number of people. Recently Shen Edge SEO in and boss communication work, because the company's station is a small mall station, the boss said a word: I only need to profit from the site, do not do the user experience is not important. It surprises me, (by the way, my boss is a programmer born, because confused to do a keyword to do up, I think I know SEO) although I have now quit, but I hope to share with you here how to treat the site's user experience this problem.

about what is the user experience this problem, I am in the "Shen Edge seo: How to do user experience degree?" This article has an explanation. We are here to see how to treat the user experience of the website, to understand this problem, we should start with the following two questions:

First, why does the website have to do the user experience?

1. To understand this problem, it is necessary to know what the ultimate purpose of the site is. A lot of site types, content, purpose, use is not the same, but I think in many sites have a purpose is the same, is to give users to see, not to the enterprise or the webmaster themselves. Some people say you this is not nonsense, look is nonsense is actually lung words, heartfelt. Since the endorsement of the site is to the user is not to see for themselves, then we must consider the user browsing the site, in the site to find content when the feelings. These are done, you can increase the loyalty of users, retain customers.

2. Search engine is constantly improving the user experience. A search engine is a tool that users use to find information. So the search engine is for the vast number of users, not Baidu, Google developed for their employees. If you do not take into account the user experience, spend a lot of human and material resources, developed by the search engine no one is a failure of a project, the company talk about what to earn money. Users like to be in a short time as much as possible, detailed, comprehensive to find their own information required, which requires the search engine on the information collected and displayed in front of the user to consider the user in the process of feeling.

3. Do search engines like the site. In fact, website optimization is like love. Only if both sides like it, can finally enter the happy marriage life. Because search engines and sites have a common goal: users, only by users like the search engine to stand up, only by users like the site can bring benefits. This is why Baidu can rise in a short period of time, in the domestic accounting for more than 70% of the market. Every update of Baidu is a user experience improvement. Similarly, only take into account the user experience of the site, by the search engine's likes, can be indexed by the search engine content more, in order to get a good ranking in many sites. Of course, the promotion of the auction site is a special case.

Second, what role does the user experience play in the website?

There is a saying that the user is God, the importance of visible users. The same web site that has no users or cannot keep users is a failed website. In particular, the E-commerce Web site, customers do not have to say a single, profitable. For example, site search, some people say that my products are not much, do not need to do this one. In fact, the site search function is to facilitate users in the station quickly find their own needs of information or products, which is a user experience. Each one of us can be said to be a user in some way, if there are two sites, in one above 5 seconds or less time to find the goods or information you need, and on the other 10 seconds or more time to find, then you will go to that site? The answer must be the first.

The internet is increasingly competitive, the same kind of information or products can be found on many sites, can spend 5 seconds to complete the things why do I spend more time to complete it? People also have an inertia thinking and first impression, when the first feeling good, then encounter the same or similar things will be the first encounter to do. Gradually will develop a habit, Bill Gates has said that Microsoft can stand out, occupy the personal PC market boss Nobody shook position, because people are accustomed to the Microsoft operating system. Visible habits once formed, is very terrible. In the search engine market, inside things to ask Baidu, foreign affairs asked Google is a habit of people formed.

In fact, the user experience is to do the details, there is a sentence called details to determine success or failure, the old saying: Sink destroyed in the nest is also a detail of the emphasis.

Although the user experience does not necessarily bring a very good benefit to the website, but does not do the user experience is certainly cannot bring the good benefit. To want to be a site to bring benefits need to do a good user experience, do a good job in every detail, this is Shen edge SEO personal opinion, if there is improper also hope to correct.

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