Significance, dimensions and results of SEM data analysis

When it comes to SEM, it's inevitable to talk about data analysis. A lot of companies on the Semer recruitment revelation-"Sensitive to data changes, with a certain degree of data analysis capabilities" is the mandatory requirements of all companies will mention. So, what is the SEM data analysis to do? How can we use SEM to analyze the effect? I think, as long as from the SEM data analysis of the "meaning", "dimension", "results" of the three aspects to consider, it is not difficult to answer this question. Little head bidding assistant to give you a detailed explanation today. &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; The significance of SEM data analysis   First, we have to be clear, why do SEM data analysis? The author thinks that the most significance of SEM data analysis is to sum up the past, advance the future and improve the delivery. Through a series of improvements, so that the operation of the account into a virtuous circle. Perhaps a lot of people think that a good data analysis can turn a big bad account into a good account for a big profit--in fact, although there is a theory, it's more of a dream.   We take the data analysis of meteorology for example, with rich experience and high-tech instruments, humans have the ability to predict future weather changes. But human beings merely analyze and predict that they cannot radically change the future of the climate. It rains when it rains, the drought or drought. We just use the data to analyze and predict, prepare an umbrella before the rain, and store enough water before the drought.   SEM data analysis is also the case, we just through data analysis in the industry before the arrival of the downturn to avoid potential ineffective delivery, at the peak of the industry, to prepare adequately. So the degree of advance and retreat, sem effect is naturally elevated.   SEM data analysis of the dimensions   almost all SEM extension account background can provide users with data statistics and download services. In the face of a dazzling array of data records, many semer look at the eye-what data should we look at? The author believes that the reason for this problem is that some semer lack the ability to filter the data dimension. We need to use the purpose of the SEM to screen the required dimensions to see the data, so that not only will not make people dizzy, but also improve the efficiency of our data analysis.   At present, the purpose of SEM is divided into two categories: effect delivery and brand promotion. Among them, the effect transformation refers to the amount of consultation, order quantity, etc. for the purpose of the launch. From the results back to see will be found-to have advice and orders require netizens to visit our website, and let netizens visit our site will need to show the site, and have enough bids to ensure the necessary rankings, so as to ensure a certain amount of clicks. Therefore, the effect of the account often need to focus on the number of clicks, display volume, click Rate, consumption, average rowData for related dimensions such as name. In addition, according to the advisory income, order income calculation of input and output. More detailed data, you can also focus on the conversion rate of each page.   Brand publicity pay more attention to the site brand exposure rate. This requires us to pay more attention to the display of the site, as well as different keywords and search terms of the specific display and click. If you want to know more about the user's awareness of the brand, you can also observe the depth of each visitor's visit, as well as the length of each page stay.   In addition, to really do the SEM data analysis, Semer also need to according to their own situation, the promotion of data outside the account. Through the data feedback and integration of other terminals, the data analysis of SEM is done well.   SEM data analysis results   Obviously, as mentioned in the previous article, SEM data analysis can improve the delivery effect. The author thinks that the final result can actually contain more. For example, SEM data analysis can provide help for SEO.   As we all know, SEO operation is to be through a longer period of time to reflect the effect. Therefore, the choice of words, station layout must be cautious. Because if wrong in the beginning, then whether the end, or modify, will cause time, manpower and other costs of waste. "One step to go wrong, all lose".   and the launch of SEM as long as the audit passed after the start into the data collection and feedback phase. Through the SEM launch, we will soon be able to know the keyword search volume, how to transform, there are other relevant keywords. With the data obtained by SEM, analysis and screening, and then to Seoer to operate, can be more clear direction of operation, more can save a lot of time to explore.   What should a semer do when doing SEM data analysis? Semer can make dozens of pages of data report and analyze the statement, can simply spend a few minutes to sum up the data of a period of time. The author thinks that SEM data analysis is like a person's life, or strong spirits, or pale as white water. The key is what you get from it.