Sima: Keyword Competition analysis method

Http://www.aliyun.com/zixun/aggregation/9074.html > win. Through the analysis of the key words competitive strength, through the analysis of the competitor of the key words, and then to adjust the SEO ideas, in accordance with the detailed implementation of the SEO plan, will also be more effective; at the same time, SEO outsourcing service providers to provide customers with SEO services, will also be based on the keyword competition to calculate the approximate investment energy and time, so that the Customer keyword SEO quotes. Below quickly pass the website optimizer to share the following 10 aspects to talk about how to analyze the competition intensity of a keyword, is also the present general seoer commonly used keyword competition degree analysis method.

First: See the Keyword results page whether there are stations, the station, Baidu product station.

For example, if a keyword in the search engine home in the first few stations are all Sina, Baidu, Qq,tom and other major stations, or is the industry station, or Baidu know, Baidu picture station, Baidu News station, indicating that the word competition is not small, need to spend a lot of energy to maintain. such as the portal of some independent channels, ALIBABA,HC360,58, China Chemical Network, etc., if there are many major stations in front, the weight of the high standing in front, immediately he is a two-level domain name, three domain name, directory page, you go to promote the words, the resistance is also very large. Because these stations weight high, in the search engine's character value is very good, the initial station is really difficult to surpass.

Second: see Keyword search results (SERP) The number of

in Google, Baidu input box to enter the target keyword, search engine returned the number of results, the number of return, it means that the competition is relatively large; conversely, the smaller the number of returns, the less competitive degree.

In general, the search engine returns the number of results and keyword competition compared to the following:

(1) search results less than 500,000: belong to the smaller;
(2) search results 501 million: belong to medium small;

(3) search results 1.003 billion: medium;

(4) search results 3.005 billion: belong to the medium bias;

(5) search results above 5 million: high difficulty words.

For example: "Seated net" the key word Google returned to 1600W, "seated" this keyword returned to 2230W, the initial view of the "Seated" keyword competition intensity than "seated network."

Third: Look at the number of keyword searches.

Baidu Index, this numerical response to the keyword of the user search frequency, the larger the number of daily search, indicating that the higher the word business, to bring the effect of the customer better, nature of the word will be a lot of business for the target, soThe greater the difficulty of competition.

We can divide into the following numerical ranges (based on the Baidu Index):

(1) Searches less than 100: belong to less competitive;

(2) Search times 100-300: belong to medium small;

(3) Search times 300-500: Medium;

(4) Search times 500-1000: belong to the medium deviation;

(5) search more than 1000 times: it is a high difficulty word.

At the same time, we recommend that you pay more attention to Baidu and GG related search, the relevant search ranking is based on the number of searches and relevance of the ranking. In other words, the first keyword is the most relevant word relative to the word, the word search is also the number one.

Fourth: Look at the competitor's website structure and internal optimization

This I believe the vast majority of seoer are very clear.