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Because of some reasons (modification keyword, website revision, path change or the website is hanged the horse) to cause the website the page collects reduces or the rank drops, some we may guard against or assess the risk size, like modifies the keyword, the revision or the path change; All these situations require us to analyze the root cause of the problem before we can find a way to solve it. The following points, we will be based on the site's surface problems to analyze and solve the solution:
1, the site snapshot is not updated. This problem is the most common, but also encountered the most problems; a lot of customers call to say how my site is not updated Ah! I asked him: "Have you updated the site," add articles or published products, the answer is basically: "No." For example, who would like to see people around them wear the same clothes or say the same words or speak very little every day for one weeks, you will pay attention to him, I was thinking, active talent by more people attention, this truth and search engine principle is similar, active website can more attract search engine crawl. Of course, there is another situation, if your site is punished, active degree has become an accomplice, you only have to think of the wall or through the weight of the chain (seek relations) before you can get the search engine forgiveness.
2. Keyword ranking declined. Keyword ranking drop generally divided into two situations: one, is the site itself problem: such as keyword modification, revision, in the Trojan, etc., please two are expected, but the Trojan is to be carefully inspected and technical personnel can be found; two: external factors, is the search engine ranking algorithm adjustment, this is no one can prevent, but a little , excellent site fluctuations will not be too big, but for our small webmaster is a strong earthquake. For the first case, we can modify the key words in several stages, not modify a keyword, such as search engine snapshots updated after the adjustment; When you meet the revision of the most unavoidable, but must not change the link path to ensure that the previous search engine included in the link address can still be normal access. The second problem is the search engine adjustment algorithm problem, this everybody does not need to worry to adjust the keyword or the optimization what, basically can return to normal in two or three days;
3, over collection, the site inside the page and the acquaintance between the pages through high. Here is mainly about the content of the body of acquaintance, the most obvious station is the product class site. Product Class consumer Web site to solve the inclusion of the descent method has the following: 1. If the product category site, please make a precise alt description of each text inside the picture. 2. If you repeat too many of the content proposed to make the text on the picture. For example: order process, service and so on some content, these content is each page existence. 3. If the content is too little, go to the Internet to find the targeted keywords, and then choose its content, the content of our own web page to the original false supplement; Suggest collection to do false original, modify content and title
5, site domain name search engine domain name disappeared, only internal links; not included, not updated; This is the legend of the punishment, k off the product. In this case, some people will increase the intensity of optimization, to spend a lot of effort to do the outside chain, publish a blog; these are useless work, this is the wrong person still continue to quibble or struggling; Search engine will take certain measures to extend the site time; the only thing we do is to look at the wall detention, check from the self: Whether the keyword is excessive , the site is linked to the horse, links exist in the black chain, server space is stable or IP into the search engine blacklist and so on, the other as far as possible do not change to stability-oriented.
Some of the above viewpoints are the analysis of personal social relations, and the future search engine and anti cheating means will evolve to the direction of Intellectualization and social engineering.