Six factors affecting the effect of corporate website promotion

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The author in contact with a lot of corporate website promotion staff found that, although many enterprises in the website to promote the cost of a large number of human and material resources, but the effect is not very obvious, the author of tracking found that the general Web site to promote the effect of the enterprises have the following characteristics:

First, the lack of real website promotion technical support

Some enterprises in order to reduce costs, please some junior Network marketing staff or select some technical network services companies, studios, or even outsourced to individuals, they operate the website to promote the process, in order to meet the requirements of the contract, unscrupulous, we all know that the site promotion contracts are most of the keyword ranking and site IP for the ultimate effect , in order to meet the contract objectives, the use of some informal means to operate, such as the operation of search engine optimization rankings (SEO), the use of collection and the chain of mass in the way to operate, although the short-term ranking can go up, but want to get long-term effect is difficult, while the content of mass is not afraid of readability, To some extent also to the company's negative, when you search your company name and Web site to find all the rubbish information, I believe you, you will also doubt the nature of the company.

Second, too much to pursue the site IP, ranking and ignore conversion rate

This is a lot of corporate web site to promote the common fault, because the conversion rate of network marketing effect is more difficult to monitor, and the keyword ranking and site IP is more easily monitored, and then many enterprises in doing site promotion, take the keyword rankings and site IP for the assessment criteria. Promotion staff in the operation is also around the keyword rankings and increase the site IP and spread the work, resulting in a site has traffic but no one under the embarrassing situation.

Third, the website user experience is too bad

Many enterprises think that as long as the site has someone to visit, you can bring benefits to the enterprise, really? Just think, if you don't have access to your site, can someone else come to the deal? So the site in the page design, content writing should be around the user experience to unfold.

Iv. site positioning is too vague

This is a part of the Enterprise website promotion especially easy to overlook, we all think that the purpose of website promotion is to bring benefits to the enterprise, although this is the ultimate goal, but this goal is too vague, here we need to continue to subdivide, and then find out what we need to achieve the most effect on it, such as I want to let users call us, Or we want customers to buy online, or I want to allow customers to enter our activities page, and so on, the big goal to continue to subdivide, and finally around this small target to launch promotional activities. A few examples to illustrate. For example, Blue Bee technology is a network marketing service company, they promote the purpose is through the network to obtain orders. The way to get orders is to ask users to call and contact them via online customer service, so the goal is to encourage users to call and contact their online customers.

The timing of website promotion is incorrect

have done the website promotion Enterprise all know, site promotion needs to do a lot of preparation work, at the same time the site to promote the need for a certain period after the effect will be more clear, this cycle generally requires March to 6 months, such as your peak period of the industry is March to October every year, then you choose the peak began to do site promotion, When your site just picked up time to enter the industry off-season, of course, there is no effect, all smart business leaders in the off-season when the general began to do promotion, such as the peak season when the effect is very obvious.

Vi. lack of effectiveness monitoring mechanisms

Effect detection mechanism is an important link in the website promotion, all the website promotion should revolve around the effect, but this is often ignored by the promoter. Through the detection rankings, visits, consulting volume, turnover and other data, to the website and promotional methods to improve and adjust. If the site has rankings, no traffic, this time need to consider whether the need to change keywords, such as the site has ranked the number of visits, there is no consultation, deal, this time you need to consider the site user experience and access to the crowd is not the counterpart. Only through testing, to better grasp the direction of website promotion.

Whether you are a website promotion person, or business leaders, hope that through the above explanation, can sincerely help you, about website promotion, just remember, do not take your users as a fool, seriously from the customer's point of view to design your website and promote the plan, at the same time grasp a good time. In this way your network marketing effect can snowball like, roll the bigger.

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